All Things Baby (ATB), a curated platform offering premium mother and baby care products, has raised Rs 30 crore in a Series A funding round. The investment came from Richa Choksi and Inoventures, the family office of Manish Choksi.
Manish Choksi, Chief Investment Officer of Inoventures, praised ATB for its innovative approach and potential in the Indian parenting market. “All Things Baby’s strong leadership and scalable model make it a standout player. We are excited to support their vision as they continue to grow and innovate,” he said.
Premium Products for Parents
Founded in 2016, All Things Baby aims to provide Indian parents with high-quality baby care solutions. The platform curates products from top global and Indian brands, ensuring trust and quality. The brand has served over 35,000 families across India and is the exclusive distributor of 25 iconic global baby brands in the country.
Interestingly, ATB has been operating profitably for the last five years, a rare achievement in its segment.
Plans for Expansion
The funds will help ATB expand across key areas. These include growing its product range, adding more international brands to its portfolio, and strengthening its distribution network. The company also plans to scale its omnichannel presence by launching exclusive experiential retail stores in major metro cities.
In addition, ATB aims to develop private-label products, adopt new-age technologies, and build a strong team to support its growth.
“My mission has always been to create a brand that modern parents trust and love. This funding will allow us to enhance our marketing, connect with more families, and set a global benchmark for premium parenting solutions,” said Tejal Bajla, Co-founder of All Things Baby.
Milestones and Endorsements
In February 2024, ATB opened its first flagship retail store in Bengaluru, offering a personalized shopping experience for parents. The brand has received endorsements from influential parents like Neha Dhupia, Bipasha Basu, and Masoom Miniwala, boosting its credibility in the market.
With its focus on trust, innovation, and aesthetics, All Things Baby is poised to become a leading name in India’s parenting market. The company’s expansion plans and investor backing indicate a strong future for the brand as it continues to cater to the needs of modern parents.
