HT Media (Hindustan Times Media Ltd.) has appointed Satyajit Sengupta as its new Executive Director of revenue. He will be responsible for driving advertising sales, marketing strategies, and revenue growth for the company. In his new role, he will report to Samudra Bhattacharya, CEO of the Print Business Unit, and contribute to strengthening HT Media’s position in the media and publishing industry.
Experience in Media Sales
Satyajit Sengupta brings with him over two decades of experience in media sales, marketing, and business strategy. He has worked with some of India’s most prominent media organizations, helping them achieve strong revenue performance and market expansion.
Before joining Hindustan Times Media, Sengupta was part of Dainik Bhaskar Group, where he served as Chief Corporate Sales and Marketing Officer since 2017. Based in Mumbai, he played a crucial role in developing corporate sales strategies and managing key advertising partnerships. He reported directly to Girish Agarwal, Director of Dainik Bhaskar Group, and contributed significantly to the company’s advertising revenue growth.
Before his tenure at Dainik Bhaskar, Sengupta held senior leadership roles at Bennett Coleman & Co. Ltd. (Times Group). He served as Associate Vice President and Metro Head in Gurgaon, where he was responsible for revenue generation across all Times Group publications. His strategic approach to advertising sales and client relationships helped in expanding the company’s advertising revenue streams.
Sengupta also worked at India Today Group for more than four years, holding the position of Deputy Branch Head Impact. In this role, he was responsible for ad sales and business growth in the northern region, helping the company secure major advertising deals.
Career Rooted in Industry
Satyajit Sengupta began his career in 1998 at The Indian Express, where he gained valuable experience in media marketing and sales strategies. Over the years, he has honed his skills in corporate partnerships, business development, and revenue management. His ability to understand market trends, build client relationships, and develop innovative sales strategies has made him a highly respected figure in the media industry.
With his strong leadership skills and deep industry knowledge, Sengupta is expected to play a key role in expanding Hindustan Times Media’s advertising revenue. His experience in print media, digital marketing, and sales management will help the company enhance its market presence and drive business growth.
As HT Media continues to evolve in a competitive media landscape, Sengupta’s appointment comes at a crucial time. His expertise will help the company strengthen its advertising strategies, attract new business opportunities, and maximize revenue potential.
Satyajit Sengupta’s addition to HT Media’s leadership team marks an important step in the company’s ongoing efforts to innovate, expand, and maintain its position as a leader in the media industry.
