WPP Media has appointed Himani Angira Sharma as Vice President – Engagement Lead (West), marking a new phase in her media career after nearly a decade at Sony Pictures Networks India. In her new position, Sharma will lead the Connected TV (CTV) business across the western region.
Her responsibilities will include developing media solutions focused on audience engagement and brand integration strategies. The appointment comes as media companies and advertisers increasingly look at connected television platforms to reach viewers who consume content through internet-enabled television screens and digital services.
Sharma brings around 12 years of experience in the media industry, with expertise in television advertising sales, key account management and business development. Her professional experience includes working with major television networks and managing advertising relationships across corporate accounts and consumer brands.
New Role at WPP
At WPP Media, Sharma will focus on the CTV business across western India. Her role will involve developing advertising opportunities and engagement-based media strategies for brands operating in the region.
Connected TV refers to televisions connected to the internet, allowing viewers to access streaming platforms and digital content alongside traditional television services. The format has created additional advertising opportunities as viewing habits continue to expand beyond conventional broadcast television.
Sharma is expected to use her experience in television advertising and media sales to work on brand integration opportunities and commercial strategies. Her appointment also adds an experienced television advertising professional to WPP Media regional leadership.
Background Experience
Before joining WPP Media, Sharma worked at Sony Pictures Networks India for approximately 10 years. Her most recent position was Group Head, where she managed advertising sales strategy for Sony MAX, MAX 2 and MAX HD.
During her tenure, she handled revenue growth across fast-moving consumer goods (FMCG) portfolios and worked on advertising monetisation for premium television properties. These included World Television Premieres (WTPs) and South Dubbed film broadcasts.
Her responsibilities involved managing advertising business across television properties and developing commercial opportunities with corporate advertisers. The experience also gave her exposure to different television content categories and advertising requirements.
Earlier Career at Zee
Before joining Sony Pictures Networks India, Sharma worked with Zee Entertainment Enterprises Limited (ZEEL), where she handled advertising sales for Zee TV and Zee Cinema.
At Zee, her work focused on expanding market share and increasing fixed-time commercial (FCT) revenue across key corporate accounts. FCT advertising refers to commercial placements sold for specific time slots within television programming.
Her experience across Zee and Sony Pictures Networks India covers different areas of television advertising, including account management, revenue generation, brand partnerships and sales strategy.
What is WPP Media
WPP Media is the media investment and planning business of WPP, a global advertising and marketing services group. Its operations focus on media planning, buying, data, technology and advertising solutions for brands across television, digital platforms, social media and other channels.
WPP traces its origins to Wire and Plastic Products, established in the United Kingdom in 1971. Martin Sorrell took control of the company in 1985 and transformed it into a global advertising and marketing group through acquisitions and expansion. WPP Media operates as part of this larger business, helping advertisers plan and manage media investments across different markets and platforms.
Sharma appointment comes as media agencies and broadcasters adapt their advertising strategies to changing viewing patterns and the growth of internet-connected television. Her new responsibilities will place her in charge of developing the CTV business across western India, drawing on her experience in television advertising sales and brand relationships.
