Mahindra & Mahindra has appointed Shuchi Suri as Chief Sales and Marketing Officer for its automotive business, with effect from April 1, 2027. The appointment was disclosed through a regulatory filing by the company.
Suri currently serves as Executive Vice-President, Mahindra Experiences. She joined the Mahindra Group in May 2026 after spending 23 years at Unilever, where she held several senior roles across homecare, marketing and business management.
Her appointment places her in charge of sales and marketing for the automotive business from the beginning of the next financial year. The company has not disclosed further details about the responsibilities or transition process linked to the new role.
New Appointment
Before joining Mahindra, Suri was Global Head of Homecare at Unilever, based at the company headquarters in London. In this position, she was responsible for the global homecare business.
She also served as Vice-President, Home and Hygiene, and Senior Director for the Asia-Pacific region, with Singapore as her base. These roles formed part of her wider experience in managing businesses across international markets.
Her earlier assignments at Unilever included Business Director for North Asia, Global Director for Fabric Care and Marketing Manager for Fabric Conditioners. She also held country-level marketing and brand management positions in India, covering skincare and beauty products.
Career at Unilever
Suri began her career at Unilever in May 2003 as a Business Leadership Trainee. She later moved into sales and customer management before taking up roles in marketing and business leadership.
Over the next two decades, her responsibilities expanded across regional and global operations. Her work covered product categories, market development and business management in different geographies.
Her move to Mahindra in May 2026 marked a shift from the consumer goods sector to the automotive and broader group business. She first took charge as Executive Vice-President, Mahindra Experiences, before being named to lead sales and marketing for the automotive business.
Mahindra Business
New appointment comes as Mahindra continues to operate across multiple automotive segments, including sport utility vehicles, commercial vehicles and electric vehicles. Its automotive business is one of the key divisions of the wider Mahindra Group.
Chief Sales and Marketing Officer role covers two important functions for an automobile business: reaching customers through sales networks and building demand through marketing. The appointment is effective from April 2027, giving the company time to prepare for the leadership transition.
Regulatory filing confirms the appointment and its effective date. However, it does not provide details about any changes to the existing sales and marketing structure or the person who may take over Suri current responsibilities at Mahindra Experiences.
About Company
Mahindra & Mahindra is an Indian automotive and farm equipment manufacturer and part of the Mahindra Group. The company was established in 1945 by J.C. Mahindra, K.C. Mahindra and Malik Ghulam Muhammad as a steel trading business.
Company later entered vehicle manufacturing and expanded into tractors, utility vehicles, commercial vehicles and other businesses. Its automotive business operates through the development, manufacture and sale of vehicles, supported by dealerships and service networks across markets.
