Premium fitness chain Vault by Virat Kohli has entered Uttarakhand market with the launch of its first fitness club in Dehradun. The new gym facility expands the brand beyond metro hubs into fast growing urban centers across India.
Where its Located
The new club is located at EC Road in Race Course, Dehradun, covering about 6,000 square feet. It can host around 150 members at once and brings the brand’s signature training environment to local residents.
Consumer response was strong even before launch, with more than 300 memberships sold during presale. Management plans to open a second club in the city soon to meet demand.
The venue features Pulse Fitness equipment for strength and cardio workouts. Group fitness classes will begin in September, with schedules to be announced. The project is part of a larger plan to open over 50 clubs by year end. Current locations include Delhi NCR, Bengaluru, Gorakhpur, and Hyderabad.
Leadership Quotes
Founder Mukesh Gogia said Dehradun showed strong demand for organized fitness. He noted the new branch reflects the company’s commitment to deliver world class equipment and thoughtful spaces to regional markets beyond metros.
Investor Vikas Kohli added that building a genuine fitness community nationwide is a core goal. He said Dehradun health conscious population makes it an ideal location for brand growth and engagement.
The fitness sector in secondary cities is gaining traction as consumers seek professional health infrastructure. Operators are investing in non metro areas to capture rising incomes and fitness awareness.
Analysts say the ability of premium brands to retain members in these regions will decide the long term success of decentralized wellness expansion models in India.
About Company
Vault by Virat Kohli is a premium fitness and wellness brand focused on modern training experiences. It combines advanced equipment and functional training methods to deliver a complete approach to health, strength, and lifestyle wellness.
New launch of Vault in Dehradun emphasizes a major step in expanding fitness access beyond metros. With strong presale demand, premium equipment, and plans for rapid expansion, the brand is positioning itself as a leader in India’s growing fitness market.
