Shivani Goel has joined Reliance Brands Limited as Vice President – Marketing, taking charge of brand growth and marketing for several global luxury and premium labels in India. Her appointment adds an experienced leader as the company expands its presence in the premium retail segment.
Goel announced the move on LinkedIn. In her new role, she will lead India marketing for HUGO BOSS, Paul & Shark, ZEGNA and TUMI. Her responsibilities include consumer engagement and commercial growth.
Marketing Leadership
Goel will drive the next phase of growth for the four brands in India. Her focus includes building cultural relevance, strengthening consumer relationships and adapting global strategies to local needs.
Her role covers brand strategy, retail marketing, digital campaigns, CRM, public relations, partnerships and brand experiences. This goes beyond traditional advertising and includes the full consumer journey across physical and digital channels.
Goel brings over 20 years of experience in marketing, brand management, communications and international expansion. Before Reliance Brands, she was Vice President – Marketing at Forever New Clothing from April 2022 to November 2025.
Her career spans fashion, beauty, e commerce, retail and consumer brands, giving her exposure to industries that depend on strong brand positioning, customer loyalty and adapting to changing preferences.
Career Covers Retail
Before Forever New, Goel spent more than four years with Colorbar USA as Lead – Global Marketing Communications and International Expansion Manager. She managed communications and supported the brand global opportunities.
She also worked as Senior Marketing Manager at KOOVS.COM and spent over eight years at Major Brands India, leading marketing and PR activities.
Goel began her career in marketing at ICICI Prudential Life Insurance Company. She later worked with Kansai Nerolac Paints, gaining consumer communication experience before moving into retail and fashion.
She has also worked independently as a consultant, advising businesses on strategy, brand positioning and growth. Her varied background covers both established companies and emerging businesses.
Luxury Market Focus
Goel appointment comes as luxury and premium consumption grows in India. International brands see India as a market with long term potential, supported by rising incomes and interest in premium products.
For brands like HUGO BOSS, ZEGNA, TUMI and Paul & Shark, local marketing is vital. Global positioning must connect with Indian consumers while keeping international identity intact. Goel role will focus on this balance.
New leadership appointment adds another senior leader to this strategy. Her experience across fashion, beauty, retail and international expansion will help increase awareness and engagement for global labels in India.
Her immediate focus will be on strengthening the four brands under her portfolio while creating strategies that fit changing preferences of Indian luxury consumers.
About Reliance Group
Reliance Industries is one of largest business groups in India, with interests in energy, retail, digital services, media, entertainment and consumer products. Reliance Brands operates within the retail ecosystem and partners with several international luxury and premium labels.
Industry giant has expanded its retail presence through global partnerships and its own consumer businesses. Its fashion and luxury portfolio covers apparel, accessories, footwear and lifestyle products.
Group continues to strengthen its luxury and premium portfolio in India as organised retail grows. The company is focusing on new formats, store expansion, digital engagement and deeper consumer connections.
