Marico has acquired an additional 24.09% stake in Satiya Nutraceuticals, the parent company of plant-based nutrition and personal care brand Plix, for Rs 1,012.03 crore. The transaction takes Marico deeper into the health, wellness and personal care business.
Following the acquisition, Marico now holds an 84.09% stake in Satiya Nutraceuticals on a fully diluted basis, compared with 60% earlier. The transaction was completed on October 5 and was paid for in cash.
The latest purchase is part of an earlier agreement under which Marico had secured the right to acquire the remaining shares in Satiya Nutraceuticals. The FMCG company had built its 60% holding through previous transactions.
Marico Increases Plix Stake
Under the latest set of definitive agreements, Marico has agreed to acquire a total 38.18% stake from founders and certain other shareholders. Of this, 24.09% has now been transferred, while the remaining 14.09% is expected to be acquired in July 2027, subject to the terms agreed between the parties.
The price for the future acquisition has not been fixed at this stage. The consideration will include a base amount of up to Rs 592 crore, along with additional payments linked to specified milestones and other terms of the agreement.
With the latest transaction, the total consideration paid by Marico for its 84.09% holding in Satiya Nutraceuticals stands at Rs 1,392.07 crore. The acquisition gives Marico majority ownership of the company while leaving a minority holding with the existing shareholders.
Plix Parent Growth
Satiya Nutraceuticals was incorporated in February 2020 and is headquartered in Mumbai. The company owns The Plant Fix, commonly known as Plix, which operates across plant-based nutrition and personal care products.
The business has reported a sharp rise in consolidated turnover over the last three financial years. Revenue increased to Rs 864.31 crore in FY26 from Rs 432.84 crore in FY25 and Rs 155.32 crore in FY24.
The increase in turnover comes as consumer brands operating in nutrition, wellness and personal care have expanded their presence through digital and direct-to-consumer channels. Marico has been adding such businesses to its portfolio as it looks to increase its exposure beyond traditional FMCG categories.
Marico Consumer Portfolio
Marico said its investment in Satiya Nutraceuticals expands its total addressable market in value-added foods and nutrition. The acquisition also increases its presence in personal care and wellness, where the company has been building a wider portfolio of consumer brands.
The company already owns brands such as Beardo, Just Herbs and Skinetiq in beauty, while True Elements operates in the wellness segment. These businesses have helped Marico build exposure to categories that sit outside its traditional packaged consumer products.
In 2026, Marico also acquired 4700BC and Cosmix. The two additions increased its presence in healthy snacking and plant-based nutrition, respectively, placing Plix within a broader strategy of acquiring consumer brands in emerging categories.
About Marico
Marico is a domestic consumer goods company that operates in areas including edible oils, hair care, foods, personal care and wellness. It was formed in 1990 after the consumer products business of Bombay Oil Industries was separated into a new company. Harsh Mariwala founded Marico and remains its chairman.
The company operates a portfolio of brands across consumer categories and sells products through retail as well as modern and digital channels. Its better-known brands include Parachute, Saffola, Hair & Care and Livon, alongside newer businesses acquired or developed in areas such as beauty, wellness and foods.
Marico Business Presence
The Plix acquisition increases Marico ownership of a business whose turnover has grown substantially since FY24. The company is also committed to acquiring the remaining 14.09% stake in 2027 under the existing agreements, although the final consideration will depend on the terms and applicable milestones.
For now, the transaction gives Marico an 84.09% holding in Satiya Nutraceuticals and adds another sizeable health and wellness business to its expanding consumer brand portfolio.
