Men grooming brand Beardo, owned by FMCG major Marico, reported operating revenue of Rs 299 crore in FY26, a 40 percent rise compared to the previous year. Standalone filings from the Registrar of Companies show that the Ahmedabad based direct to consumer brand saw profit after tax jump 70 percent, reaching Rs 22.12 crore from Rs 13 crore a year earlier.
Business Expenses
The entire operating revenue was generated through product sales, with domestic markets contributing 99 percent and exports accounting for the remaining 1 percent. Including other income of Rs 1 crore, total income touched Rs 300 crore. Material consumption expanded 36 percent to Rs 128 crore, remaining the largest cost component for the company.
Advertising and promotional expenditure rose 59.6 percent to Rs 83 crore as the company expanded marketing investments to reinforce brand visibility and support top line growth. Employee benefit costs increased 30.2 percent to Rs 18.3 crore. Additional overheads, including transportation, legal, professional, and travel expenses, pushed total expenditures up by 37 percent to Rs 270 crore.
Corporate sources stated that financial discipline and targeted marketing investments enabled the company to capture higher market share. "Higher advertising and marketing spend helped Beardo drive a 40 percent increase in revenue, which, coupled with operating efficiencies, lifted its profit after tax by 70 percent," noted financial statements filed by the management.
Competitors Scenario
Operational efficiencies alongside higher revenue generation improved the earnings before interest, taxes, depreciation, and amortization margin to 10.57 percent from 9.17 percent in the preceding year. Return on capital employed stood at 66.52 percent for the period ending March 2026. Total assets expanded to Rs 126 crore, while current assets reached Rs 115 crore.
Within the domestic personal care category, Beardo competes against peers such as The Man Company, which posted revenue of Rs 161 crore while widening net losses to Rs 33 crore during the same fiscal period. Meanwhile, Bombay Shaving Company recorded revenue of Rs 635 crore with an adjusted positive earnings figure.
Parent Company
Parent entity Marico continues to scale its digital portfolio through strategic transactions, including acquiring majority stakes in snacking brand 4700BC and plant-based protein provider Cosmix.
Beardo is an online-first men grooming brand founded in 2015, specializing in hair styling, beard care, skincare, and fragrance products before being acquired by consumer goods major Marico.
