Wellbeing Nutrition, a wellness brand based in Mumbai, has partnered with celebrity couple Soha Ali Khan and Kunal Kemmu to promote its Sports & Performance range. Known for their balanced and active lifestyles, Soha and Kunal are perfect ambassadors for the brand’s campaign. They will be the faces promoting Wellbeing Nutrition’s protein products, emphasizing health, fitness, and daily wellness.
Why Soha and Kunal?
The couple’s commitment to staying healthy and fit matches Wellbeing Nutrition’s vision, making this collaboration a natural choice. The brand hopes that their influence will inspire more people to focus on wellness and make healthier choices. The partnership comes just two months after Wellbeing Nutrition appointed two key executives, Harleen Bhatti as Vice President of Direct-to-Consumer (D2C) and Kunwarjeet Singh Grover as Head of Growth, signaling the brand’s focus on expansion and growth.
What is Wellbeing Nutrition?
Wellbeing Nutrition, founded in 2019 by Avnish Chhabria and later joined by Saurabh Kapoor as co-founder, is a nutraceutical company. It offers a wide range of FDA-approved, gluten-free, and non-GMO products. These products cater to various health needs like sleep, gut health, immunity, stress, beauty, vitamins, and more.
The company’s mission is to provide clean and effective products that enhance overall well-being. Their latest range focuses on protein supplements, which are becoming increasingly popular, especially as more people adopt plant-based diets.
Growing Protein Supplements Market
The global protein supplements market is expected to reach $55.32 billion by 2032. This growth is driven by increasing awareness about health and the need for convenient solutions to improve fitness and performance. Wellbeing Nutrition aims to be a part of this expanding market by offering products that help with muscle growth, recovery, digestion, and immunity.
Co-founder Saurabh Kapoor expressed the company’s focus on expanding its Sports & Performance category, emphasizing the success of their protein and magnesium products. “People are realizing the importance of micro-nutrients in their daily lives,” he said, adding that the partnership with Soha and Kunal would amplify their message of prioritizing wellness.
Soha and Kunal’s Take on Wellness
Kunal Kemmu shared that balancing health and a busy lifestyle can be challenging, but Wellbeing Nutrition makes it easier with their clean and effective products.
Soha Ali Khan echoed similar thoughts, stating that she believes in a holistic approach to wellness, combining fitness with mindful nutrition. She added that Wellbeing Nutrition’s commitment to clean and effective products aligns with her own values, making the brand a perfect fit for her lifestyle.
