Mumbai-based beauty and body care startup MoroMaa has raised Rs 1.5 crore in funding from Aviral Bhatnagar-led AJVC as it looks to grow its business in India. The investment comes less than three months after the brand launched in the country.
The startup plans to use the fresh capital to add more products, expand its distribution network and reach more customers across India. The funding will support its next stage of growth as it works to introduce Moroccan beauty ingredients and practices to Indian consumers.
MoroMaa was founded in June 2026 by Soundous Moufakir, who serves as the company’s sole founder and chief executive. The brand is building what it describes as the “M Beauty” category, drawing on beauty ingredients, routines and traditions associated with Morocco.
MoroMaa Beauty Brand
The brand sources ingredients directly from Morocco and uses them in products designed for the Indian market. Its approach centres on introducing Moroccan beauty rituals to consumers in India, while adapting those practices for its own product range.
According to the startup, two of its products sold out within the first two months of operations. The company has not disclosed further details about the products, sales volume or revenue generated during this period.
The early sales milestone comes as MoroMaa prepares to broaden its range and strengthen its presence. The latest funding is intended to help the startup move beyond its initial launch and make its products available to a wider customer base.
AJVC Makes Investment
AJVC, the investment firm led by Aviral Bhatnagar, has listed MoroMaa in its portfolio. The Rs 1.5 crore investment provides the young brand with capital as it develops its product line and distribution plans.
Media reports have said that AJVC invested in MoroMaa for a 9% equity stake. However, the stake percentage was not stated on the public pages of AJVC or MoroMaa reviewed for the information provided. The reported figure should therefore be treated separately from the confirmed investment amount.
The startup has not announced the names of any other investors or disclosed a detailed breakdown of how the funding will be spent. Its stated priorities are product development, distribution and building awareness of Moroccan beauty products among Indian consumers.
About MoroMaa
MoroMaa is a Mumbai-based beauty and body care brand founded in June 2026 by Soundous Moufakir. Moufakir is the sole founder and CEO and previously worked in finance before moving into the entertainment industry in India. The startup is developing products around Moroccan ingredients and beauty traditions, sourcing ingredients directly from Morocco and adapting them for customers in India. It has begun operations with an initial product range and says two products sold out during its first two months. The company has not publicly detailed its team size or announced a wider leadership team in the information provided.
MoroMaa plans to expand its product portfolio as part of its growth strategy. A broader range could help the startup offer more choices to consumers interested in Moroccan-inspired beauty and body care, although it has not yet announced which products it plans to introduce next.
