Three women from Moradabad have started a handmade products business under the name Triveni, selling decorative items, festive gift hampers, accessories and silver jewellery. This new business was co-founded by Neetu Chaudhary, Nishi Gupta and Annu Gupta, also aims to provide work opportunities to local women.
This business was launched around the Navratri festival, with a focus on products used for gifting and home decoration during festivals and other occasions. Its range includes decorative torans, hanging ornaments, candle stands, tea lights and purses, along with gift hampers for Navratri and Diwali.
Triveni is positioning its products in the affordable segment. The founders are seeking customers who want handmade gifts and decorative items without paying premium prices. They are also promoting locally made products, although details about its initial investment, sales, workforce size and revenue have not been disclosed.
Triveni Handmade Gifts
Business offers products for festive gifting as well as everyday use. Its range includes decorative pieces for homes, gift hampers and accessories, giving customers several options for personal purchases and seasonal gifting.
Women founders have also included silver jewellery with a stated purity of 92.5%. This is commonly known as sterling silver, although product-level details, prices and certification information have not been provided in the available information.
Triveni plans to build its business around handmade products and local employment. However, the number of women currently involved in production, the scale of manufacturing and the locations where products are available remain unclear.
Women Build Local Business
Business has been started by three women working together as co-founders. Rather than waiting for outside funding or large facilities, they have begun with a product-based business aimed at local buyers and the festive market.
Triveni business model depends on selling physical products, including decorative items, accessories and jewellery. Its future growth will depend on customer demand, product quality, pricing and its ability to reach buyers beyond the immediate local market.
The founders have also linked their business to the wider Vocal for Local idea, which encourages consumers to purchase goods made by local producers. For Triveni, this approach is tied to handmade products and opportunities for women to participate in income-generating work.
Bootstrapped Startups
Triveni belongs to a broad category of small businesses that begin with limited resources and depend on sales to build their operations. India has several examples of businesses started without large institutional funding at the outset. These include Zerodha, the brokerage platform founded by Nithin and Nikhil Kamath, and Zoho, the software company built by Sridhar Vembu and his team.
Other businesses started as bootstrapped in women-founder category include Aachho, founded by Rimjhim Hada; Aavaran, founded by Alka Sharma; fashion label 11.11; and 431-88, founded by Shweta Kapur.
Mumbai-based social enterprise 200 million Artisans and Aangan, which works on child protection, are further examples of businesses built around specific market or social needs. These businesses operate in different sectors and at different scales, so their funding histories and business models are not directly comparable.
Handmade Market
Handmade products compete with factory-made goods, online marketplaces and established gift brands. Small businesses must balance production costs with prices customers are willing to pay, particularly during festive periods when demand for gifts and home decoration rises.
For Triveni, product variety and affordability may help attract customers, but the business will also need consistent supply, quality control and reliable sales channels as it grows. Wider distribution could allow it to reach buyers outside Moradabad, although no specific expansion plan or timeline has been announced.
This women-led business provides an example of a locally started business combining festive products with a stated employment objective. Its longer-term reach will depend on whether it can build repeat demand and turn its initial product range into a sustainable business.
