Noida based fashion startup Beerbaani, founded by Nikita Tomar in 2021, has secured an export order from the United States. This is an important achievement for the four year old fashion brand. What started as a business built on a young designer vision, with support from her father, is now preparing to take its designs beyond India and enter international markets.
For Nikita, the order represents more than an international business opportunity. It reflects how an earlier customer relationship has opened the door to a new market. According to the founder, the US order came after successfully meeting the requirements of an earlier client, which helped her win this new business opportunity.
Development comes at a time of uncertainty in the global business and geopolitical situations, making international orders an important achievement for a young Indian fashion brand. For Beerbaani, it also adds a third dimension to its existing business model, which combines manufacturing and retailing with its emerging export operations.
Internships to Entrepreneurship
Nikita journey into entrepreneurship began with a passion for fashion and a strong desire to build something of her own. What started as a personal ambition later grew into Beerbaani, a fashion brand that is now expanding its reach beyond India.
A graduate of Delhi University, she pursued a fashion designing course before entering the industry. She subsequently worked with her friend Ritika across different fashion brands, gaining experience through internships and jobs.
Ritika continues to work alongside Nikita and remains an important part of the Beerbaani founding team, contributing to the growth and development of the fashion brand as it expands its presence in domestic and international markets.
Professional experience helped Nikita understand how fashion businesses operate, from design development to customer requirements. But the ambition to establish an independent venture remained.
When she discussed the idea with her family, she received encouragement, particularly from her father, who eventually became her business partner.
Beerbaani began operations around December 2021, with the objective of building a fashion business that could serve both individual customers and other businesses.
For Nikita, the decision to start a company was not simply about launching another clothing label. She wanted to develop a business that could combine creative design with manufacturing capabilities.
Key Part of Beerbaani
One of the key strengths of Beerbaani is its manufacturing facility in Noida. Having its own production unit helps the company maintain quality, manage designs more efficiently, and respond quickly to changing customer demand. It also gives the brand greater control over the entire process, from design and production to final delivery.
While many emerging fashion labels depend on external manufacturers, Beerbaani has developed its own manufacturing operations alongside its retail business. This gives the company the ability to undertake production orders and work with other fashion businesses.
Nikita said the manufacturing unit also supports smaller fashion startups that cannot initially commit to large minimum order quantities, commonly known as MOQs.
For young brands, manufacturing can be a major obstacle. They may have designs and a potential customer base but lack the resources to place large production orders before testing demand.
Beerbaani aims to address this gap by working with such businesses at an early stage.
Its services include design development, customisation and production according to client requirements. The approach allows smaller brands to explore their products without necessarily committing to the larger production volumes often associated with conventional manufacturing arrangements.
For Beerbaani, this creates a business-to-business revenue stream while helping it establish relationships with emerging fashion labels that may return with larger orders as they grow.
Beerbaani Business Model
Beerbaani business model is currently built on three pillars: manufacturing, retail, and exports. Manufacturing remains the foundation of the company, while retail helps it reach customers directly. The retail business serves individual customers, and manufacturing division handles orders from other businesses. Export orders represent an additional opportunity to reach international clients.
Startup operates a flagship outlet at Spectrum Metro Mall in Noida and also runs a manufacturing facility in Sector 117.
This combination gives Beerbaani two different ways to reach the market. Through its retail business, the company can connect directly with customers and better understand their preferences. Through its manufacturing operations, it can also serve fashion brands and businesses that need production support, creating multiple revenue opportunities.
Export business can become another source of growth for Beerbaani. However, its long term success will depend on securing repeat orders, expanding production capacity, and building strong relationships with international clients. Continued demand from overseas buyers will be important for turning this first export order into a sustainable business opportunity.
This structure means Beerbaani is not dependent only on sales from its own retail outlet. Manufacturing operations allow the company to serve other fashion brands and businesses, while exports create an opportunity to reach customers in international markets and build new growth channels beyond India.
How US Door Opened
Latest US order came through an existing business relationship rather than an entirely new route to market. According to Nikita, Beerbaani had previously completed an order for a client. Following that work, the company received the opportunity to fulfil the order from Austin, Texas.
Fresh development indicates the importance of delivering according to customer requirements in a business where repeat relationships and referrals can influence future orders.
For a young fashion startup, completing one assignment can become a route to another, particularly when customers are satisfied with the product and execution.
However, getting an international order is only one part of building a sustainable export business. Maintaining product quality, meeting delivery schedules and understanding the requirements of overseas customers will be important as Beerbaani explores further opportunities.
Austin order marks both an important business achievement and a real test of Beerbaani ability to serve customers outside India.
Family Support
Nikita credits her family, particularly her father, for supporting her decision to establish Beerbaani.
Her father is not only a source of support but also a partner in the business. Nikita has also credited her mother for playing an important role in her journey, encouraging her growth and motivating her to follow her ambitions.
Such support has played a part in the company's early journey, helping Nikita move from employment and industry experience towards building an independent business.
At the same time, her experience working with fashion brands and the continued involvement of Ritika have contributed to the team behind the venture.
Beerbaani story reflects a common reality of small business entrepreneurship in India, where founders often build their first business with support from family members, hands on industry experience, and a willingness to take risks.
Beerbaani Future Plan
Looking ahead, Nikita plans to explore celebrity designing while continuing to strengthen Beerbaani existing business model. Alongside expanding the brand presence, she aims to enter the celebrity fashion space and create designs for well-known personalities.
For now, the focus remains on manufacturing, retailing and exports rather than moving immediately into several new categories.
This approach could help the company concentrate on building its production capabilities, expanding its client base and developing a more consistent flow of orders.
Celebrity designing could eventually provide another avenue for visibility and business development. However, the immediate opportunity lies in strengthening the three pillars already identified by the founder.
The US order could provide a starting point for further international business, provided Beerbaani can convert the opportunity into sustained customer relationships.
Beerbaani journey began with Nikita Tomar desire to build something of her own, supported by her father and strengthened by the experience she gained while working with fashion brands.
Since its launch in 2021, Beerbaani has built a business model that combines manufacturing and retail while creating opportunities to serve other fashion businesses. Fresh order from Austin, Texas, adds a new growth avenue to that journey.
For Beerbaani, the next challenge is to turn an initial international opportunity into a repeatable export business without losing focus on its existing operations.
For Nikita, it marks another step in a journey that began with an ambition to build an independent fashion enterprise.
Biggest challenge ahead for Beerbaani is turning its manufacturing capabilities, customer relationships and international order into a sustainable growth story.
In an industry where many new fashion brands focus mainly on design and retail, Beerbaani is building a broader business model. Along with creating its own fashion products, the company also manufactures for other brands and is now exploring opportunities in international markets. This approach helps diversify revenue streams while reducing dependence on a single business segment.
