GobbleCube, a Gurugram-based brand analytics platform, has secured $1.9 million in seed funding led by Kae Capital, a prominent early-stage venture capital firm. The funding round also saw participation from CRV, a US-based consumer fund, and various angel investors. Founded by former Blinkit executives, GobbleCube aims to enhance its product engineering capabilities and expand its market presence globally with the infusion of capital.
The funding will play a pivotal role in refining GobbleCube’s go-to-market strategy, with a primary focus on key markets such as India, Southeast Asia, and the United States. Manas Gupta, the CEO of GobbleCube, highlighted the platform’s core mission of addressing the challenges faced by brands in managing multiple platforms with limited data. By automating data and decision-making processes, GobbleCube aims to empower consumer packaged goods (CPG) brands to navigate the complexities of the e-commerce landscape more effectively.
GobbleCube specializes in revenue management solutions for CPG brands, offering insights and analytics across the e-commerce value chain. The platform’s co-founders, including former Blinkit executives Gupta, Srikumar Nair, and Nitesh Jindal, bring a wealth of experience in the industry. Their expertise positions GobbleCube to deliver innovative solutions tailored to the evolving needs of CPG brands in the digital age.
Gaurav Chaturvedi, a Partner at Kae Capital, underscored the significance of GobbleCube’s solution in addressing the challenges posed by the growing dominance of e-commerce platforms. With brands increasingly relying on multiple platforms to reach consumers, there is a pressing need for tools that streamline operations and optimize revenue streams. Chaturvedi expressed confidence in GobbleCube’s ability to meet this demand, citing the team’s deep understanding of e-commerce, CPG, and technology.
Kae Capital’s investment in GobbleCube reflects its commitment to backing promising startups with disruptive potential. The firm’s track record of successful investments in the tech and consumer sectors positions GobbleCube for accelerated growth and market expansion. As GobbleCube continues to innovate and deliver value to CPG brands, it solidifies its position as a leading player in the competitive landscape of brand analytics.
