Nazara Technologies, a prominent name in the gaming and sports media industry, has made a significant move by acquiring UK-based Fusebox Games Limited. The acquisition, valued at INR 228 crore (USD 27.2 million), was an all-cash deal and marks a major step in Nazara’s global expansion strategy.
What is Fusebox Games?
Fusebox Games is best known for its interactive story game ‘Love Island.’ The game is inspired by the popular British reality TV show of the same name, where contestants, called “Islanders,” live together in a luxury villa while trying to form romantic connections. The game has gained popularity for its engaging storytelling and immersive gameplay.
Nazara Growth Strategy
Nazara Technologies has been on a path of aggressive expansion and diversification. With the acquisition of Fusebox Games, Nazara aims to strengthen its portfolio of games and expand its reach in the global gaming market. The company has reported strong growth for Fusebox Games, with year-to-date revenues of INR 116.6 crore (USD 13.9 million) and EBITDA of INR 33.3 crore (USD 4.0 million) in 2024.
Leadership Insights
Nitish Mittersain, the Founder and CEO of Nazara Technologies, expressed his excitement about the acquisition. He stated, “We see a large opportunity in building an IP-based global gaming business that benefits from our core base in India. We can support global studios through enhanced user acquisition strategies, data analytics, live operations, and new initiatives such as implementing our in-house AI playbook.”
He added that many of Nazara’s existing IPs are already examples of this strategy, and he looks forward to working with the talented team at Fusebox Games as Nazara continues to grow into a global gaming company of meaningful scale.
A Broader Strategy
This acquisition is part of Nazara’s broader strategy to diversify and strengthen its portfolio. The company has been making strategic moves in recent months, including acquiring Smaaash Entertainment through a corporate insolvency resolution, increasing its stake in Nextwave, and acquiring an additional 48.42 percent stake in Paper Boat Apps (PBA) for INR 300 crore.
Moreover, Nazara’s subsidiary, Absolute Sports, has acquired assets from DeltiasGaming.com for USD 900,000 and secured IP rights to Ultimate Teen Patti. These expansions underline Nazara’s ambition to consolidate its position as a global gaming powerhouse.
With the acquisition of Fusebox Games, Nazara Technologies is well on its way to becoming a global leader in the gaming industry. The company’s strategic moves and growing portfolio demonstrate its commitment to building a strong, diversified global gaming business.
