Snitch, a popular fashion brand in India, has celebrated the opening of its 25th store in Dehradun. The brand kicked off its offline expansion by opening its first store in Bangalore, and within just eight months, it has successfully launched stores in various cities including Pune, Ahmedabad, Gandhinagar, Indore, Surat, and Mumbai.
Goals for Nationwide Presence
Achieving this milestone in the first two quarters of the fiscal year, Snitch aims to further grow its presence across the country by the end of FY25. The brand has been on an ambitious path, opening a new store approximately every two weeks. This rapid expansion is part of its strategy to reach a Gross Merchandise Value (GMV) of Rs 600 crore, with offline sales expected to contribute about a third of this total.
Snitch’s offline stores are designed to enhance the customer experience by providing a blend of modern style and immersive interactions. The company reports impressive conversion rates of 50-60% in its stores, indicating that many visitors are making purchases.
Targeting New Markets
As part of its broader growth strategy, Snitch plans to expand into emerging markets such as Delhi, Madhya Pradesh, Bhubaneswar (Odisha), and Rajasthan. This targeted approach will help the brand increase its visibility in tier-1 and tier-2 cities, ensuring that Snitch is well-represented in India’s diverse fashion landscape.
Siddharth Dungarwal, the Founder of Snitch, expressed excitement over this achievement, stating, “Opening our 25th store in such a short span is a remarkable milestone for us. This journey is not just about scaling our physical presence but about establishing Snitch as a dominant force in men’s fashion. We’ve always envisioned reaching every corner of the country, staying close to our customers, and delivering the trendiest, high-quality clothing at unmatched value.”
New Store Highlights
The latest store, located on Rajpur Road in Dehradun, covers 3,200 square feet and features a wide range of Snitch’s trendy apparel and accessories, specifically designed to appeal to the Gen Z audience. This store showcases the brand’s commitment to offering stylish and quality clothing that meets the needs of modern consumers.
