Myntra has announced an exciting collaboration with Masaba Gupta, the well-known fashion designer, beauty entrepreneur, and actor. She will be the brand ambassador for Myntra Home. Masaba is known for her unique and creative design style, and she will bring her vision to the platform. Her role includes curating an inspiration-driven home selection that appeals to trendy customers who want their homes to reflect their personalities.
What is the ‘Curated by Masaba’ Campaign?
As part of this partnership, Masaba will feature in the ‘Curated by Masaba’ campaign. This campaign showcases Myntra’s premium home selection and highlights the platform’s dedication to top-notch design. The ad film for this campaign stars Masaba Gupta and content creator Kusha Kapila. The film, set at a lively party, humorously reveals that the elegant home decor admired by guests comes from Myntra’s home selection.
What Does Myntra Home Offer?
Myntra Home offers a wide range of products, including home furnishings, art and decor pieces, lamps and lighting, kitchen and dining items, bath essentials, bed linen, and appliances. These products come from renowned brands like M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor, and Nestasia. With over 400,000 styles from more than 1,500 domestic and global brands, Myntra provides a rich and diverse selection.
Aiming to Enhance Shopping Experience
This collaboration aims to improve the shopping experience for customers by offering a curated collection focused on design and aesthetics. Myntra’s easy-to-use interface helps consumers find inspiration and transform their homes into stylish and comfortable spaces. For example, the ‘Cozy Bedroom’ and ‘Lovely Living Room’ selections feature themed decor items like ceramic diffusers, minimalist lamps, tropical cushions, and textured ottomans.
Leadership Comments
Masaba Gupta expressed her excitement about the collaboration, stating, “Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra’s Home Category is about transforming home decor into a bold statement of self-expression. For me, this collaboration is an opportunity to merge the intimate journey of home-making with inspiring aesthetics.”
Sunder Balasubramanian, CMO of Myntra, shared, “We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for Myntra Home. Home is an important part of one’s lifestyle, and this category expansion fits well into Myntra’s commitment to democratizing fashion and lifestyle. Masaba’s distinctive design acumen is well-known globally, and we are thrilled to bring her keen sense of aesthetics by way of her curated collections, themes, and looks to inspire our customers.”
Ira Gupta, Chief Creative Officer of Toaster India, added, “We felt that the ‘Home Decor’ category needed fresh storytelling and when it was for Myntra, it had to be fashionable too. Featuring Masaba as the brand ambassador, we’ve created super fun films where the creative take is ‘curated home decor products & themes so good, you’ll be tempted to lie about it’ – both films showcasing the width of inspiring themes and unique products one can choose from on Myntra Home.”
