Friday, January 3, 2025

Surbhi Nagpal Heads Sales for WION and Zee Business

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Zee Media has announced the appointment of Surbhi Nagpal as the National Sales Head for its news channels, Wion and Zee Business. Based in Noida, Nagpal will oversee revenue generation, optimize sales strategies, and enhance profitability for both channels.

Experience in Media Sales

Surbhi Nagpal brings over 20 years of experience in linear and digital sales across some of the most prominent media organizations. Her expertise in revenue growth and strategic partnerships positions her as a strong leader for Zee Media’s sales team.

Nagpal has previously held key roles at leading companies like NDTV India, Outbrain, Discovery Communications India, and Disney+ Hotstar. Throughout her career, she has consistently demonstrated a talent for driving revenue and fostering strong client relationships, making her a valuable addition to Zee Media.

Early Career Journey

Before venturing into the media industry, Nagpal began her career in the hospitality sector with Taj Hotels in Delhi. Within four years, she rose to the position of Deputy Manager Sales, showcasing her ability to excel in competitive environments.

She then joined American Express, where she gained valuable experience before transitioning to television media. At NDTV India, she made her mark in the sales domain, laying the foundation for her future success in the media industry.

Leadership Roles in Media

Nagpal’s career is marked by several senior leadership roles. At NDTV Lifestyle, she served as Vice President Sales, where she played a pivotal role in driving the channel’s revenue growth. Later, she joined Star India as National Head of International Business, further strengthening her expertise in global media markets.

Zee Business.
Zee Business.

At Disney+ Hotstar, she led the FMCG (F&B) vertical as National Vertical Head, managing key partnerships and delivering exceptional results. She then moved to Discovery Communications India, where she held the position of Director Sales, showcasing her ability to adapt to the evolving digital media landscape.

Role at Zee Media

In her new role at Zee Media, Nagpal will lead the sales teams for Wion and Zee Business, focusing on driving revenue, improving operational efficiency, and ensuring sustainable growth. Her deep understanding of market trends and consumer behavior will help the channels strengthen their competitive edge in the dynamic media industry.

Nagpal’s appointment reflects Zee Media’s commitment to strengthening its leadership team and staying ahead in the competitive news and business media sectors. Her expertise in creating innovative sales strategies and building strong client relationships will be instrumental in achieving the company’s growth objectives.

Surbhi Nagpal’s appointment as National Sales Head for Wion and Zee Business marks a significant step forward for Zee Media. With her extensive experience and proven leadership skills, she is well-positioned to drive revenue growth and enhance the profitability of both channels. Her leadership is expected to play a key role in the success of Wion and Zee Business in the ever-evolving media landscape.

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