Mayavé, the lab-grown diamond jewellery startup from the house of Dholakia, has opened five new stores across Delhi-NCR as it expands its offline retail network. The new outlets are located in Noida, Ghaziabad, Netaji Subhash Place, Gurugram and Dwarka.
The expansion gives the startup a wider retail presence across key parts of the NCR. Mayavé has positioned the stores around its jewellery collections and a contemporary store format rather than a conventional showroom layout.
The company said the outlets use its signature colours with chrome finishes. The stores include wall displays, private lounges, gifting sections and matte-chrome billing counters. These features form part of the retail format being used by the brand across its new locations.
Mayavé Adds Five Stores
The stores are designed around a central island table that serves as the first interaction point for customers. The table displays the Timeless collection, while statement jewellery and a High Jewellery Lounge are also part of the showroom format.
Customers visiting the stores are also offered speciality coffee and artisanal cookies. The company has described these elements as part of its effort to create a different jewellery shopping environment, although the core offering remains its lab-grown diamond collections.
Mayavé jewellery starts at around Rs 25,000, while a significant portion of the range is priced up to Rs 3 lakh. The company is targeting customers looking for designer jewellery across different price points within the lab-grown diamond segment.
Brand Design Range
Mayavé operates under the Hari Krishna Group, which has three decades of experience in the diamond industry. Company offers 40 Signature Cuts and has collections including Blume, Birds of Glory, Seamless Symphony, Timeless, Wings of Freedom, Sakura and Reflection for women.
Valor is the collection designed for men. The jewellery designs are created in Italy by designer Massimiliano Bonoli and manufactured in India using IGI-certified lab-grown diamonds.
The company has also linked its retail expansion to changing preferences among jewellery buyers. Its stores provide separate spaces where customers can examine different designs and diamond cuts before making a purchase.
Lab-Grown Diamonds
The Delhi-NCR expansion comes as lab-grown diamonds continue to form a distinct segment within the jewellery market. Unlike mined diamonds, lab-grown diamonds are produced using technological processes and are increasingly being used in jewellery across different price categories.
Mayavé is using this segment as the base for its retail business, combining lab-grown diamonds with Italian design and Indian manufacturing. Its product range covers everyday and occasion jewellery, with higher-priced pieces displayed through dedicated sections within the stores.
The brand also says sustainability measures form part of its operations. These include solar-powered manufacturing, water recycling and the use of recycled gold.
About Mayavé Jewellery
Mayavé is a luxury lab-grown diamond jewellery brand from the house of Dholakia and is backed by the diamond industry experience of the Hari Krishna Group. The brand is founded and led by Dravya Dholakia, who serves as Founder and CEO.
Company has built its business around lab-grown diamond jewellery, combining designs developed in Italy with manufacturing in India. Its collections cover jewellery for both women and men, with products positioned from around Rs 25,000 to Rs 3 lakh.
The brand works through a retail-led model in which customers can view and purchase its jewellery through physical stores. Its five new Delhi-NCR outlets form part of the latest expansion of this offline network.
Mayavé Retail Growth
Dravya Dholakia said the jewellery retail format is changing as buyers become more aware of design, craftsmanship and the choices available in the market. She said the stores are intended to give customers more time to examine different designs and cuts.
For Mayavé, the immediate expansion is focused on increasing physical access to its products across Delhi-NCR. The five new stores give the brand locations across Noida, Ghaziabad, central Delhi, Gurugram and Dwarka.
The company has not disclosed sales targets linked to the new outlets. Its expansion will now depend on how the stores perform across these markets and how demand for lab-grown diamond jewellery develops among consumers in the region.
