Delhi based sneaker brand Zaydn has raised Rs 5.7 crore in a seed round led by Inflection Point Ventures (IPV). BeyondSeed and several angel investors also joined the round, giving the young footwear brand fresh capital at a time when sneaker demand is rising among GenZ consumers.
Zaydn plans to use the funding to increase inventory and production, strengthen working capital, and expand across direct to consumer channels and online marketplaces. The company will also invest in new products, technology, brand building, and hiring.
Zaydn Builds Brand
GenZ focused sneaker brand was founded in 2022 by Ankit Dass, Zaydn later added Vidushi Chaudhary as co founder. The Delhi brand focuses on design led sneakers for Gen Z buyers who want fashionable footwear at accessible prices.
The brand follows a digital first approach and has built in house manufacturing. Its positioning fills a gap between expensive aspirational sneakers and cheap mass market shoes. Zaydn aims to offer premium looking products without very high prices.
Zaydn combines fashion with everyday utility. Its sneakers feature wide toe boxes, lightweight TPR soles, dual cushioning, and memory foam insoles. Breathable uppers add comfort for daily wear.
Company targets consumers who want sneakers that fit different parts of their routine. This mix of comfort, design, and price places Zaydn in the growing mass premium footwear segment.
Sneaker Market Growth
Indian sneaker market is growing fast. Research shows it was worth $3.2 billion in 2024 and could reach $4.49 billion by 2030, with annual growth near 6 percent.
Competition is rising, with brands like Comet, Gully Labs, Neeman’s, Thaely, Banjaaran, and Bacca Bucci expanding through online and retail channels.
Funding activity in sneaker startups is strong. Gully Labs raised Rs 8.7 crore in seed funding in 2025 and Rs 30 crore in Series A in 2026 led by Saama Capital.
Comet raised $5.08 million in Series A led by Elevation Capital and Nexus Venture Partners. Neeman’s and Thaely also secured venture funding as Indian footwear startups compete for market share.
What is Zaydn
Zaydn is an Indian sneaker brand founded in 2022, focused on stylish and comfortable footwear for GenZ buyers. It combines modern designs with practical features while keeping prices within reach of mass premium consumers.
With in house production and a digital first model, Zaydn controls product development and distribution. The new funding will help strengthen these capabilities and expand reach.
Latest funding allows Zaydn to expand its product range and keep popular designs in stock. Growth across D2C channels and marketplaces will remain central to its plan.
Meanwhile, sneaker market in India is becoming more competitive, with homegrown brands focusing on design, comfort, sustainability, and local preferences. For Zaydn, success will depend on converting Gen Z positioning into repeat purchases while managing inventory, production, and acquisition costs.
