D2C athleisure brand BlissClub has raised Rs 160 crore in a Series B funding round led by Singularity AMC to support physical retail expansion and product development across domestic markets.
The funding round included personal capital deployment from founder Minu Margeret and partner Vidit Aatrey, who serves as CEO at Meesho. Existing institutional backers Elevation Capital and Eight Roads Ventures participated in the financing round.
New Funding Plans
Bengaluru-based company plans to direct the fresh funds toward scaling physical retail footprints, entering new product categories, strengthening research capabilities, and hiring senior talent. The enterprise operates more than 40 brick and mortar retail stores across the country alongside its digital sales channels and marketplace partnerships.
This round allows us to double down on that vision by investing further in product innovation and expanding our offline presence.— Minu Margeret, Founder, BlissClub
Founded in 2020, BlissClub initially focused on technical activewear designed for women before branching into an omnichannel retail model. The portfolio spans leggings, tops, outerwear, accessories, and a recently launched menswear line developed through in-house research.
Financial Metrics
Metrics indicate growth during the preceding fiscal cycle. Operating revenue grew 51 percent to Rs 131.5 crore in the financial year ending March 2025, compared to Rs 87 crore in the prior fiscal period. The firm reduced operational losses by more than half during the same timeframe, supported by disciplined employee expenditure management.
"Active lifestyle apparel is increasingly becoming a staple of everyday wardrobes, and product development capabilities give us a unique right to win in this category," said founder Minu Margeret regarding the funding deployment."
The enterprise has not filed financial statements for the fiscal year ending March 2026. Management intends to deploy the fresh capital injection to consolidate market share within the domestic athleisure segment amid competition from legacy sportswear labels and digital native brands.
What is BlissClub
BlissClub is a direct-to-consumer functional apparel brand established in 2020 by Minu Margeret, specializing in activewear and lifestyle clothing like pants, leggings and many more distributed through digital platforms and brick and mortar retail locations across India.
