Mumbai-based lifestyle activewear brand Terractive has raised Rs 8 crore in a Pre-Series A funding round. The investment was led by Fireside Ventures and DeVC (Matrix Partners). The funds will be used to enhance fabric development and foster innovation in the brand’s product offerings.
Founded by Visionary Sisters
Terractive was launched in 2023 by sisters Raena Ambani and Rahee Ambani-Choksi. Combining their expertise in sports engineering and business strategy, the duo aims to redefine activewear in India.
Raena, a national-level sprinter and sports engineer, has developed product technologies for global brands used by top athletes. Her passion lies in creating comfortable and high-performance apparel. Rahee, a tennis player and LSE graduate, brings her background in strategy and investment to drive the brand’s growth.
“Our vision has always been to design innovative and high-quality apparel that combines comfort with performance. This funding will help us reach more people and lead in fabric technology for modern lifestyles,” said Raena and Rahee, co-founders of Terractive.
Investor Confidence in Brand
Commenting on the funding, Shuchi Pandya, Principal at Fireside Ventures, highlighted the growth potential of India’s activewear market. “Terractive’s focus on fabric innovation and customer-centric design sets it apart. Raena and Rahee’s expertise positions the brand to transform the activewear segment,” she said.
Mohit Sadaani, Managing Director at DeVC, praised the team’s dedication and innovation. “Terractive’s strong customer love and commitment to fabric-level innovation impressed us. We believe the brand has the potential to become a go-to choice for Indian consumers,” he added.
Shaping Future of Indian Activewear
With this funding, Terractive aims to expand its product range and establish itself as a pioneer in lifestyle activewear. By integrating cutting-edge fabric technology with customer-focused designs, the brand seeks to cater to the needs of modern Indian consumers, combining style, comfort, and performance.
This milestone positions Terractive to lead India’s rapidly growing activewear market while redefining everyday movement.
