Outzidr, a fast-growing fashion startup focused on Gen Z women, has raised Rs 30 crore (around $3.5 million) in a seed funding round. The round was led by Stellaris Venture Partners, with additional support from angel investors such as Ramakant Sharma, co-founder of LivSpace, and Ghazal Alagh, co-founder of Mamaearth’s parent company, Honasa Consumer.
Outzidr entered the fashion market earlier in 2024, positioning itself as a fast-fashion platform that delivers trend-based, occasion-specific outfits. The startup is attracting young, style-conscious women who want everything from partywear to vacation looks. With this fresh funding, Outzidr plans to strengthen its supply chain, upgrade technology, expand its team, and boost brand development efforts.
Outzidr: Funding for Gen Z Fashion Startup
Outzidr’s co-founder Nirmal Jain emphasized the challenge of keeping up with the constant flow of fashion trends. He explained that launching products for every trend using traditional fashion models leads to unsustainable inventory. Instead, Outzidr follows a test-and-react strategy that allows the company to launch new styles in small batches, study demand, and only scale what performs well.
The company claims to operate on an inventory cycle of under three weeks and has already launched over 3,000 styles, with around 2,000 fresh designs added monthly. The goal is to make the brand more agile and responsive to changing customer tastes, a key advantage in the fast-paced fashion world.
Founders and Manufacturing Strategy
Outzidr was founded by a team of industry veterans. Nirmal Jain previously led Landmark Group’s fashion brand Styli, growing it to Rs 800 crore in annual revenue. Co-founder Mani Kant Mani managed the digital and omnichannel strategy at Max Fashion, and Justin Mario has experience in supply chain leadership at companies like Aymakan and Styli.
Together, the founders have built a tech-driven fashion brand that focuses on speed, variety, and trend accuracy. They plan to move 90% of manufacturing to India within two years to make the supply chain faster, local, and more sustainable.
Affordable Fashion for Indian Gen Z Women
Outzidr aims to become the go-to brand for affordable, trend-led fashion in India. Stellaris Venture Partners believes that the startup’s unique model, combined with a strong founding team and a growing Gen Z market, makes for a compelling investment. The brand is planning to strengthen its direct-to-consumer platform while also expanding its presence on major fashion marketplaces like Myntra, Nykaa Fashion, and Ajio.
The company targets an annual revenue run rate of Rs 100 crore in the next 6 to 8 months, showing confidence in its business model and market demand.
