Deconstruct, a science-backed skincare brand, has raised Rs 65 crore in a funding round led by L’Oréal’s VC fund BOLD, V3 Ventures, and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated in this significant funding round. The investment comes after Deconstruct achieved a remarkable 1000% growth in FY25, with annualized net revenue reaching Rs 200 crore.
The newly acquired funds will support Deconstruct in several strategic areas. The brand plans to accelerate product innovation by developing advanced skincare solutions that are highly effective and gentle on all skin types, including sensitive skin. This aligns with Deconstruct’s commitment to creating beginner-friendly formulations that cater to diverse skincare needs.
Accessibility Through Distribution
Deconstruct aims to improve its distribution network by expanding its presence on Quick Commerce platforms, ensuring nationwide accessibility. By leveraging these platforms, the brand hopes to reach consumers in even the most remote regions, continuing its mission of making effective skincare solutions available to all.
The brand also plans to diversify its product portfolio by exploring new categories while strengthening its leadership in existing segments such as sunscreens and serums. These initiatives will help Deconstruct maintain its competitive edge in the skincare market and meet the evolving needs of its customers.
Founder Vision and Consumer Trust
Malini Adapureddy, Founder of Deconstruct, expressed her gratitude and excitement about this milestone. “This funding is a proud moment for us and reflects the trust our consumers and investors have placed in our vision. We’ve always believed that effective skincare should not be irritating, and seeing customer love for this philosophy has been incredibly rewarding. Over the past year, we’ve helped over 2 crore beginners start their skincare journey, even in the most remote pincodes. This investment empowers us to focus on creating highly effective yet gentle products.”
Deconstruct’s rapid growth and innovative approach are transforming the Indian skincare market. With its commitment to inclusivity, accessibility, and science-backed solutions, the brand is well-positioned to become a leader in the industry.
