Mumbai-based Atmosphere – The Store Makers has secured Rs 5 crore in seed funding, co-led by Artha Venture Fund and PIL Italica Lifestyle. This investment will help the company expand its presence in the rapidly growing premium retail, hospitality, and workspace sectors.
Atmosphere specializes in bespoke retail and workspace fit-outs, offering innovative solutions such as “Store in Box” and offsite manufacturing. With the fresh funding, the company plans to grow its services in India’s premium sectors, catering to the increasing demand for luxury retail and workspace transformations. These solutions are built in Atmosphere’s own factories, ensuring quality and speed in delivery.
Growing Demand for Premium Spaces
India’s retail market is experiencing a shift toward premiumization, driven by a rising affluent consumer base demanding exceptional retail and workspace environments. The company’s design and manufacturing expertise positions it to tap into this growing trend, as it provides innovative, cost-effective solutions for luxury brands across India. Atmosphere aims to lead the transformation of India’s retail and office furniture sector by offering end-to-end solutions from design to deployment.
Anirudh A Damani, Managing Partner at Artha Venture Fund, highlighted the growing opportunities in India’s retail market, with over 5 lakh new stores expected to open between 2022 and 2026. He believes Atmosphere’s robust manufacturing capabilities, strong order book, and expert team will help it capture significant market share in the evolving premiumisation sector.
Expanding Clientele and Launching New Lab
Atmosphere has worked with several high-profile brands, including Aisshpra Gems, Aza, Emporio Armani, and Michael Kors. Moving forward, the company plans to expand its clientele by targeting luxury brands with high repeat potential. It is also launching a design lab to refine its design capabilities and streamline production processes. This will help the company meet the growing demand for precision and innovation in retail and workspace transformations.
With this funding, Atmosphere is set to strengthen its position as a leader in premium retail and workspace design. By expanding its services and leveraging new partnerships, the company aims to offer unique, high-quality solutions to luxury brands and businesses across India.
