PharmEasy, one of India’s top digital healthcare platforms, has launched a brand-new television campaign after three years. This time, the focus is on diagnostic services—with a bold and clear promise: ‘On-Time or FREE’. If a customer’s lab test is delayed beyond the booked time slot, they receive a 100% refund up to Rs 1500 in their PharmEasy wallet.
What is PharmEasy New Campaign
The campaign brings back PharmEasy’s iconic jingle—“PharmEasy, PharmEasy…Take It Easy”—inspired by the hit song ‘Urvashi Urvashi’. It also revives the brand’s famous dancing uncles, who humorously represent everyday frustrations, such as fasting for a test or managing a packed morning routine.
Developed by independent creative agency BusyPeople, the ad is light-hearted yet impactful. It shows how delays in lab sample collection can cause stress, especially when customers are fasting or adjusting their day around test appointments.
Diagnostics: A Key Focus for PharmEasy
While many brands talk about convenience, PharmEasy is offering real-time reliability. The brand has built a network of 1900+ trained phlebotomists and currently operates across 4000+ pin codes in India. With a 99%+ on-time rate, they’re making a strong statement: when it comes to health, time matters.
When you’re fasting and waiting for a blood test, every minute feels longer. We created this feature because we understand that frustration. If you do your part, we’ll do ours.
Gaurav Verma, Chief Business Officer, PharmEasy
Simpler, Faster, and Dependable Healthcare
According to Siddharth Shah, MD & CEO of API Holdings (PharmEasy’s parent company), “Diagnostics are a sensitive part of healthcare. Fasting is already difficult—waiting shouldn’t add to it. Our promise is simple: if we’re late, your test is on us.”
This campaign is more than just an ad—it’s a reflection of PharmEasy’s core mission: making healthcare simple, dependable, and truly accessible for every Indian. The ‘On-Time or FREE’ offer directly targets common issues in diagnostics—delays, no-shows, and poor service experience.
Brand-Tone Meets Customer Reality
Creative Director Garima Khandelwal of BusyPeople shared, “We kept the campaign relevant, entertaining, and rooted in real consumer problems. It stays true to PharmEasy’s approachable brand tone while highlighting a serious benefit.”
The campaign effectively combines entertainment with trust, using humor to communicate a vital service commitment. PharmEasy’s bet on reliability, speed, and digital-first experience aims to reshape how lab testing is experienced across India.
This campaign is a reminder of PharmEasy’s role in India’s evolving healthcare space. With TV advertising, brand nostalgia, and a clear service commitment, they are setting a new benchmark for diagnostic services—making them timely, hassle-free, and customer-first.
