About Company
India's first 100% vegan, cruelty-free, and toxin-free beauty and personal care brand offering high-quality skincare, haircare, body care, and makeup.
Plum is a pioneering clean?beauty brand that has redefined the Indian Direct?to?Consumer (D2C) personal care landscape by focusing on safe, sustainable, and ethically sourced formulations. Built on the philosophy of “goodness that delivers,” every product is crafted without parabens, phthalates, SLS, or animal?derived ingredients. Plum is best known for offering a wide range of skincare, haircare, and bodycare solutions that combine modern science with conscious beauty practices. By emphasizing transparency, cruelty?free values, and eco?friendly packaging, the brand has established itself as a trusted choice for consumers seeking clean, effective, and responsible personal care products.
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