Zomato, a leading food delivery platform, has started offering a 15-minute food delivery service in Mumbai and Bengaluru. Although there has been no official announcement, the service is now available in selected areas through a special tab on the Zomato app. This move highlights Zomato’s entry into the quick-commerce market, which is rapidly growing in popularity.
How 15-Minute Delivery Works
The new feature focuses on quick-to-prepare and ready-to-eat meals from participating restaurants. To ensure timely deliveries, Zomato limits the service to restaurants within a two-kilometre radius of the customer’s location. This approach ensures that orders are fulfilled quickly and efficiently, meeting the increasing demand for faster food delivery.
Quick-Commerce Market
Zomato’s latest initiative intensifies competition in the ultra-fast delivery segment. The company launched this feature shortly after its Blinkit unit announced a similar service called ‘Bistro,’ which promises to deliver healthy snacks, juices, and meals in record time.
Zomato is not alone in this race. Swiggy’s Bolt, introduced in October 2024, now handles 5 per cent of the platform’s total food orders, showcasing the growing demand for speed. Similarly, Zepto has launched Zepto Cafe, a separate app dedicated to ultra-fast food delivery, further heating up the competition.
Growing Popularity
Rapid food delivery has become a key trend in the food industry. With customers increasingly prioritizing convenience and speed, companies like Zomato, Swiggy, and Zepto are competing to dominate this market. The addition of Zomato’s 15-minute delivery feature shows the company’s commitment to meeting customer needs and staying ahead in the industry.
What This Means for Customers
The introduction of ultra-fast food delivery is great news for customers who value quick service. By offering meals in just 15 minutes, Zomato ensures that users can enjoy their favorite dishes without long waiting times. This feature is expected to expand to more areas soon, making it accessible to a larger audience.
Future of Quick-Commerce
As Zomato refines its 15-minute delivery service, the quick-commerce market is set to grow even further. Speed has become a major factor for success in the food delivery industry, and companies are investing heavily to improve their services. With Zomato, Swiggy, and Zepto leading the way, the competition is only expected to increase, benefiting customers with faster and more reliable options.
