Online food delivery giant Zomato, has expanded its ‘priority food delivery service’ to three additional cities: Delhi, Hyderabad, and Pune. This comes after successful trials in parts of Mumbai and Bengaluru. According to the details available on the Zomato app, users can now opt for the priority delivery option to receive their food up to five minutes faster than the standard delivery.
Service Details and Charges
For this expedited service, Zomato charges between Rs 19 and Rs 29 per order. This additional fee also applies to ‘Zomato Gold’ users. The new priority delivery option is part of Zomato’s ongoing efforts to enhance user experience and increase revenue.
Recent Innovations and Experiments
Zomato has been experimenting with various new services to diversify its offerings. Last month, the company tested last-mile delivery services specifically for office workers in corporate parks. This initiative aims to cater to the unique needs of corporate clients, ensuring timely food delivery during work hours.
In another recent development, Zomato introduced an all-electric “large order fleet.” This fleet is designed to handle large orders for groups of up to 50 people, promoting sustainability while catering to bigger gatherings and events.
Financial Performance and Strategy
Zomato has also adjusted its platform fee, increasing it to Rs 5 per order from the previous Rs 4. This incremental change is part of the company’s strategy to boost its revenue streams.
The company’s consolidated profit after tax (PAT) for the quarter ended March 31, FY24, showed a significant increase of 26.8%, rising to Rs 175 crore from Rs 138 crore in the previous quarter. This financial growth reflects Zomato’s successful implementation of new services and fee adjustments.
Company’s Next Level Vision
The expansion of the priority delivery service and the introduction of innovative solutions like the all-electric fleet align with Zomato’s vision to provide fast, reliable, and eco-friendly food delivery options. The company’s continuous efforts to innovate and adapt to market demands highlight its commitment to customer satisfaction and business growth.
Zomato’s expansion of its priority food delivery service to Delhi, Hyderabad, and Pune marks a significant step in its efforts to offer faster and more efficient delivery options. With ongoing experiments and new services, Zomato aims to enhance user experience and drive revenue growth. The company’s recent financial performance indicates a positive trend, reflecting the success of its strategic initiatives.
