Shoppers Stop, a well-known multi-brand fashion retailer, plans to open 60 new stores under its affordable retail format INTUNE in the current fiscal year. This move aims to tap into the mass premium segment of India’s fashion market.
Expanding the INTUNE Brand
INTUNE is Shoppers Stop’s answer to the growing demand for value fashion. According to the company’s latest annual report from the K Raheja Corp group, INTUNE is set to disrupt India’s value fashion landscape. By offering stylish yet affordable clothing, Shoppers Stop hopes to attract a wide range of customers.
Competing with Other Value Fashion Brands
Shoppers Stop is not alone in this market. It competes with other value fashion brands like Trent’s Zudio and Landmark’s Max Fashion. To stay ahead, Shoppers Stop is using real-time data insights to frequently update its product offerings. This means that INTUNE stores will have regular new product drops and refined assortments to meet customer demands.
Leveraging Technology for Better Offerings
The retailer is leveraging technology to gain real-time insights into customer preferences. This helps INTUNE stay ahead by frequently updating its product lineup and refining assortments based on what customers want. By doing this, Shoppers Stop aims to provide a shopping experience that is both current and appealing.
Focus on Mass Premium Opportunities
Shoppers Stop sees a big opportunity in the mass premium segment. INTUNE aims to offer high-quality fashion at prices that are affordable for a larger audience. This strategy is designed to attract customers who want stylish clothes without spending a lot of money.
Shopper Stop Future Plans
The plan to open 60 new INTUNE stores shows Shoppers Stop’s commitment to expanding its presence in the value fashion market. This expansion is part of the company’s broader strategy to capitalize on the growing demand for affordable yet trendy fashion in India.
By opening new INTUNE stores, Shoppers Stop is poised to make a significant impact on the value fashion market in India. The company’s focus on real-time insights, frequent product updates, and affordable pricing is set to attract a wide range of customers looking for stylish yet budget-friendly options.
Shoppers Stop is taking bold steps to expand its affordable fashion offerings with INTUNE. With 60 new stores planned for FY25, the retailer aims to capture the mass premium segment by providing stylish and affordable clothing options. This strategic move positions Shoppers Stop as a key player in India’s value fashion market.
