Tuesday, July 23, 2024

OYO Launches First Luxury Hotel in Dubai, Boosts Premium Property Portfolio

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Travel tech company OYO has announced the opening of its first luxury hotel in Dubai, named Palette Royal Reflections Hotel and Spa. This move is part of OYO’s plan to expand its premium property portfolio around the world, especially in the Middle East.

Growth in Indian Tourists

OYO expects a significant increase in the number of Indian tourists visiting Dubai in 2024. This prediction follows Dubai’s relaxation of its visa policy for Indian visitors earlier this year. According to OYO, more than 100,000 Indian tourists are expected to visit Dubai in the coming year.

“Dubai has always been a favorite destination for Indian travelers due to its luxury shopping, beautiful architecture, and lively culture,” OYO stated. The company believes that the new luxury hotel will attract many of these tourists, who are looking for high-end accommodations.

OYO’s Presence in the UAE

OYO has a strong presence in the United Arab Emirates (UAE) with over 700 properties. More than 200 of these properties are located in Dubai alone. This new luxury hotel adds to OYO’s efforts to strengthen its high-end offerings in the region.

OYO luxury hotel Dubai

Dubai: A Top Destination for Indian Tourists

India is the largest source of tourists for Dubai. In 2023, a total of 11.9 million Indian visitors traveled to Dubai, making it the top country in terms of the number of tourists. Saudi Arabia and the UK followed, with 6.7 million and 5.9 million visitors respectively.

Meeting the Demand for Luxury Accommodation

Nitin Gupta, Business Head for OYO in the Middle East, said, “We have noticed a growing number of Indian tourists seeking luxury accommodations in the region. OYO aims to meet this demand through our new luxury hotel.”

What OYO Future Plans

This initiative is part of OYO’s ongoing strategy to expand its premium property footprint worldwide. The company aims to cater to the increasing number of tourists looking for luxury stays in popular destinations like Dubai.

By opening the Palette Royal Reflections Hotel and Spa, OYO hopes to attract more tourists and enhance its reputation as a provider of high-quality accommodations.

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