Cleartrip, a Flipkart-owned travel platform, has launched an exciting new campaign that changes how people book hotels. The campaign, called ‘Explore Hotels by Vibe,’ introduces a fresh way for travelers to find the perfect stay. This time, Cleartrip has brought together two well-known personalities—cricket legend MS Dhoni and popular YouTuber CarryMinati—to show how choosing the right vibe makes all the difference when booking a hotel.
Pairing of MS Dhoni and CarryMinati
The campaign film presents an entertaining contrast between MS Dhoni and CarryMinati. Dhoni is famous for his calm and composed personality, while CarryMinati is known for his high-energy and unfiltered style. In the film, CarryMinati tries to match Dhoni’s relaxed demeanor but soon realizes that not every setting suits his personality. This humorous exchange reinforces Cleartrip’s key message: every traveler has a different vibe, and finding the right one is essential for a great trip.
Why the Right Travel Vibe Matters
The campaign highlights a shift in how people choose their hotels. In the past, travelers mostly focused on location, amenities, or price when booking a stay. However, modern travelers now look for places that match their mood and style. Some people want a peaceful and relaxing environment, while others seek energy and excitement. Cleartrip’s ‘Explore Hotels by Vibe’ feature helps users find a hotel that perfectly aligns with their travel vibe, ensuring a personalized and enjoyable experience.
Cleartrip aims to make travel planning easier with technology-driven solutions. With the ‘Explore Hotels by Vibe’ feature, users can select hotels based on the atmosphere they prefer. Whether someone wants a lively and adventurous stay or a quiet and cozy retreat, the feature provides curated options to match their mood. This innovation simplifies the booking process and enhances the overall travel experience.
Cleartrip Perspective on Campaign
Tavleen Bhatia, Chief Marketing and Revenue Officer at Cleartrip, emphasized the importance of finding the right travel vibe. She explained that every traveler has unique preferences—some enjoy high-energy experiences, while others prefer a slow and peaceful getaway. The combination of MS Dhoni and CarryMinati in this campaign highlights these different travel styles, making it clear that no matter how someone prefers to travel, there is always a perfect hotel waiting for them.
The campaign successfully blends humor and relatability to convey an important message about travel choices. Whether or not Dhoni and CarryMinati share the same vibe, Cleartrip ensures that every traveler can find a hotel that matches their mood effortlessly. By focusing on the emotional aspect of travel, Cleartrip’s latest feature encourages people to think beyond just location and amenities and choose a stay that truly fits their travel style.
