Eurogrip Tyres, a well-known brand for two-wheeler, three-wheeler, and off-highway tyres, has announced cricket icon MS Dhoni as its brand ambassador. The collaboration highlights Dhoni’s enduring popularity and aligns with the brand’s focus on delivering performance and reliability.

TVS Srichakra Ltd, the company behind Eurogrip, TVS Eurogrip, and TVS Tyres, sees this partnership as a significant milestone. Established in 1982, TVS Srichakra operates under the $3 billion TVS Mobility group, offering innovative tyre solutions globally.

MS Dhoni expressed his excitement about joining Eurogrip, emphasizing his long-standing passion for motorcycles. “Being part of Eurogrip is special because motorcycles have always been close to my heart,” Dhoni said. “From classic bikes to superbikes, my riding journey has been amazing. Choosing the right tyres ensures a safe and enjoyable ride, and Eurogrip’s expertise in this area is commendable.”

What This Partnership Brings

As part of the deal, Dhoni will endorse the entire range of Eurogrip Tyres. His reputation for reliability, performance, and love for riding makes him a perfect fit for the brand.

P Madhavan, EVP of marketing and sales at TVS Srichakra Ltd, said, “We are thrilled to welcome MS Dhoni to the Eurogrip family. His personality perfectly represents our values of dependability and innovation. This partnership strengthens our commitment to offering world-class tyres for modern riders.”

Boost for Eurogrip Brand

With this collaboration, Eurogrip Tyres aims to enhance its reputation as a leading provider of reliable tyre solutions. By leveraging Dhoni’s influence, the company hopes to elevate riding experiences across various segments, including motorcycles, scooters, and off-highway vehicles.

This partnership with MS Dhoni marks a new chapter for Eurogrip Tyres, reinforcing its position as a trusted brand for riders across India and beyond. As the company continues to innovate, its focus remains on delivering safety, control, and confidence to every rider.