Vertoz Limited has acquired an 80 percent stake in WebiMax LLC as part of its strategy to expand operations in the United States. The transaction has been executed through Vertoz Inc., the company’s wholly owned US subsidiary.
With this acquisition, WebiMax becomes a direct subsidiary of Vertoz Inc. and a step-down subsidiary of Vertoz Limited under the provisions of the Companies Act, 2013. The development marks a step in Vertoz’s efforts to strengthen its global footprint in digital advertising and performance marketing.
WebiMax, headquartered in New Jersey, operates as a digital marketing and performance-focused firm. Following the transaction, the company is expected to continue functioning as an independent unit within the Vertoz Group while aligning with the group’s governance standards and global execution processes.
The acquisition is positioned as part of Vertoz’s broader shift towards AI-led media execution. The company has been focusing on integrating artificial intelligence tools with structured media buying and performance-driven campaigns.
US Market Focus
The United States has been identified as a priority growth market for Vertoz. By acquiring a majority stake in WebiMax, the company is expected to gain stronger on-ground operational capabilities and closer access to US-based clients.
WebiMax’s existing client relationships and local expertise are expected to complement Vertoz’s technology-driven advertising model. The integration is aimed at expanding managed media execution capabilities across both brand and performance channels.
According to company disclosures, the acquisition is financially accretive. WebiMax is expected to contribute approximately 9.5 million US dollars in revenue and around Rs 17 crore in annualised profit after tax to Vertoz’s consolidated financial performance.
The transaction is also expected to support long-term growth and enhance shareholder value, as Vertoz continues to position itself as a globally governed, AI-enabled media execution platform.
Leadership Views
Hiren Shah, Managing Director of Vertoz Limited, stated that the acquisition aligns with the company’s strategy of building a scalable and outcome-focused global platform. He noted that WebiMax’s operational depth in the US market is expected to strengthen Vertoz’s international presence.
Ashish Shah, Director at Vertoz Limited, said the US market remains a key growth area for the company. He indicated that collaboration with the WebiMax leadership team will help integrate local market knowledge with Vertoz’s structured execution model.
Kenneth Wisnefski, Founder and Chief Executive Officer of WebiMax, said that joining the Vertoz Group is expected to support the company’s next phase of growth. He added that operating independently while leveraging Vertoz’s governance framework may create broader opportunities for clients.
The acquisition reflects ongoing consolidation trends in the digital advertising sector, where companies are increasingly combining technology-driven solutions with regional expertise to expand globally. For Vertoz, the deal signals a deeper commitment to strengthening its presence in the competitive US digital marketing landscape while continuing to build its AI-led capabilities.
