Tuesday, July 23, 2024

Vedix Partners with Shoppers Stop for Ayurveda Beauty Expansion

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Vedix, a renowned Ayurvedic personal care brand, has embarked on its offline expansion journey by teaming up with Shoppers Stop to launch an exclusive shop-in-shop at Garuda Mall in Bengaluru.

Jatin Gujarati, Business Head at Vedix, expressed gratitude for the partnership, stating, “While Vedix has established a strong online presence globally, our foray into offline expansion marks a significant milestone. We are thrilled to collaborate with Shoppers Stop as our partners.”

The collaboration aims to offer Shoppers Stop customers a premium, personalized Ayurveda beauty experience. Notably, the store features advanced hair and skin analyzers, innovative devices that provide detailed insights into customer needs. These tools enable precise product recommendations, enhancing effectiveness and customer satisfaction.

Gujarati highlighted the store’s innovative offerings, including Ayutree and AyuPods. Ayutree, an IoT-enabled device, dispenses customized oil samples in real-time based on customer selections made via a tablet interface. Customers can specify their scalp and hair types and choose up to two AyuPods, receiving tailored samples directly from the Ayutree.

Vedix Ayurvedic personal care brand
Vedix ayurvedic hair care products.

Vedix products cater to personalized hair care, skincare, and immunity needs, formulated by Ayurvedic experts to address specific consumer requirements. The introduction of AyuPods further enhances customization, available exclusively at Vedix stores for personalized beauty solutions.

With an Annual Run Rate (ARR) of Rs 150 crore and a customer base of 15 million, Vedix continues to innovate in the Ayurvedic beauty space.

Biju Kassim, Customer Care Associate and CEO of Beauty at Shoppers Stop, expressed enthusiasm about the partnership, stating, “We are excited to introduce Vedix to our customers, offering personalized Ayurvedic skincare and haircare solutions integrated with innovative technology. This collaboration underscores our commitment to providing modern, immersive retail experiences and personalized product choices in-store.”

Stay tuned as Vedix and Shoppers Stop redefine personalized beauty experiences through their innovative collaboration, bringing the benefits of Ayurveda to discerning consumers in Bengaluru and beyond.

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