POP, a growing payments-to-commerce platform created by former Flipkart employees, is making headlines with its innovative shopping and rewards features. POP works similarly to popular platforms like PhonePe and Google Pay but stands out by offering a special digital currency called POPcoins. Users can earn POPcoins and use them to buy products from leading direct-to-consumer (D2C) brands. These products cover various categories, including beauty, personal care, electronics, fashion, and home goods. All purchases can be made conveniently within the POPclub app.
Recently, POP announced a collaboration with Saaki, the fashion brand co-founded by actress Samantha Ruth Prabhu. This partnership introduces Saaki 2.0, a revamped version of the brand that offers stylish, easy-to-wear outfits for women. Saaki 2.0 will focus on providing modern and comfortable fashion choices while supporting women who strive to break boundaries and be bold.
POP Saaki 2.0: Vision for Empowering Women
Speaking about the launch of Saaki 2.0, POP Founder Bhargav Errangi explained the platform’s vision. “POP aims to be the top platform for today’s Indian customers. Saaki 2.0 represents a fresh vision for empowering women through comfortable and fashionable outfits,” he said. He added that Samantha Ruth Prabhu’s leadership in Saaki has been instrumental in shaping the brand’s style and purpose, which POP is excited to share with more women in India.
Samantha Ruth Prabhu also shared her thoughts on Saaki 2.0. According to her, Saaki has always been more than just a clothing line. It represents confidence, strength, and individuality for women. “With Saaki 2.0, our goal is to offer smart, stylish, and easy-to-wear designs that allow women to express themselves. We are deepening our commitment to supporting women who challenge limits and break the mould,” said Samantha Ruth Prabhu.
Team Plans to Grow and Expand
Saaki aims to grow its business by 300% over the next two to three years. This ambitious plan includes launching more exclusive fashion collections on the POP platform in the coming months. The brand is determined to bring more variety and keep evolving to meet the needs of its customers.
Sushruthi Krishna, Co-founder of Saaki, emphasized that the team has listened to customer feedback and made important changes to improve their products. “Saaki 2.0 is about blending style with authenticity and purpose. We want our customers to feel that they’re getting the best in contemporary fashion,” she said.
What Next for POP and Saaki
The collaboration between POP and Saaki 2.0 is a step toward combining technology, rewards, and fashion to create a seamless shopping experience. With its POPcoins rewards system and exclusive brand collections like Saaki 2.0, POP aims to attract more modern, fashion-forward customers who want both convenience and style.
Through partnerships like these, POP is positioning itself as a versatile platform that goes beyond payments to offer exciting shopping options, all while encouraging women to embrace confidence and authenticity in their daily lives.
