Direct-to-consumer (D2C) tea brand VAHDAM India has raised $3 million, equivalent to approximately Rs 25 crore, from SIDBI Venture Capital. This is a strategic investment made to strengthen the company’s balance sheet and boost cash reserves. Unlike typical startup investments, this funding is not part of a formal funding round but serves to enhance the company’s financial foundation for future growth.
The latest funding follows VAHDAM India’s previous success in raising over Rs 200 crore (around $25 million) in primary funding. The investment highlights the brand’s growing importance in the global tea market and its continued efforts to expand both its product portfolio and retail presence.
VAHDAM India: Growth Journey
VAHDAM India was founded in 2015 by Bala Sarda, who also serves as the company’s CEO. The brand specializes in offering premium teas, herbs, and botanicals sourced directly from farmers in India. VAHDAM India is committed to promoting homegrown products, delivering authentic Indian flavors to consumers in over 130 countries.
The company manages the entire production process at its own manufacturing facility, ensuring top-notch quality and freshness in every batch. By working directly with farmers, VAHDAM India aims to create a transparent and sustainable supply chain, benefiting both farmers and consumers.
According to Bala Sarda, the past two years have been focused on optimizing the company’s product offerings and identifying growth opportunities. “With a sharper focus and a more resilient foundation, we are well-positioned for sustained growth over the next three years,” Sarda said. He also mentioned that the brand is making major investments in product innovation, research and development, and expanding its in-house manufacturing capabilities.
Global Expansion and Offline Retail Growth
VAHDAM India is not just an online success; the brand is steadily expanding its offline retail presence. One of its key milestones includes launching its range of teas and botanicals in more than 2,000 Walmart stores across the United States. This expansion has helped VAHDAM India strengthen its global footprint, which already includes wholly-owned subsidiaries in countries such as the USA, Canada, the UK, and Europe.
With its innovative business model, VAHDAM India is becoming a symbol of how young Indian companies are successfully bringing homegrown products to international markets. The brand’s direct sourcing model, strong operational capabilities, and focus on quality have helped it stand out in the competitive global tea industry.
Support from SIDBI Venture Capital
SIDBI Venture Capital is excited about VAHDAM India’s future. Arup Kumar, Managing Director of SIDBI Ventures, praised the brand’s efforts, calling it a “flagbearer of young Indian companies” that are taking India’s agricultural products to the world. “We are excited to invest in VAHDAM as they continue to set new benchmarks in global expansion, product innovation, and value creation in India’s agricultural ecosystem,” Kumar added.
Looking ahead, VAHDAM India aims to close the 2024-25 financial year with net revenues exceeding Rs 265 crore and achieving EBITDA profitability. This goal reflects the company’s confidence in its growing brand presence, expanding retail network, and ongoing product innovation.
With its focus on sustainability, quality, and customer satisfaction, VAHDAM India continues to build a legacy of bringing India’s finest teas and botanicals to tea lovers across the globe.
