Former South African cricket star AB de Villiers has teamed up with Bengaluru-based direct-to-consumer (D2C) nutrition startup Supply6. De Villiers not only joins as an investor but also takes on the role of brand ambassador for the company.
“I am thrilled to partner with Supply6. As an athlete, I understand the vital role nutrition plays in maintaining health and performance. Their commitment to providing comprehensive and convenient nutrition solutions resonates with my dedication to peak performance and well-being,” said AB De Villiers.
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 focuses on promoting healthier lifestyles through its range of health supplements. Their flagship product, Supply6 360 Foundational Nutrition Supplement, targets common nutritional deficiencies such as Vitamin D, B12, and gut health issues. They also offer specialized solutions for skin wellness and energy enhancement.
Vaibhav Bhandari, CEO of Supply6, highlighted the company’s approach to nutrition, emphasizing the importance of six essential pillars—protein, carbohydrates, fats, vitamins, minerals, and fiber—in their product formulations. This ensures that each product meets specific health needs effectively.
“Partnering with AB De Villiers, known as Mr. 360 for his all-around cricketing skills, is an exciting collaboration. His commitment to fitness and health aligns perfectly with our mission to revolutionize the nutrition market and encourage healthier eating habits,” added Bhandari.
Supply6 has garnered support from notable investors including iSeed Ventures, MaGEHold, Silicon Road Ventures, and several prominent Angels. The startup reports fulfilling approximately 6000 orders monthly, primarily through its D2C website and major marketplaces like Amazon, Flipkart, and Cred.
“In our pursuit of offering clean and functional products, we have recently completed clinical trials for Supply6 360. The results have been promising, showing significant increases in Vitamin B12 and D3 levels over a 60-day period,” stated the company.
With AB de Villiers onboard, Supply6 aims to accelerate its growth and expand its market presence across India and international markets. The partnership signifies a strategic move towards promoting accessible and effective nutrition solutions, backed by scientific research and consumer trust.
As Supply6 continues to innovate in the nutrition sector, the collaboration with AB de Villiers underscores their shared commitment to health, fitness, and overall well-being.
