Health and wellness startup Traya recently secured Rs 75 crore in funding from Mumbai-based private equity firm Xponentia Capital. This investment marks a significant milestone for Traya as it continues to expand its reach and offerings in the market.
Traya, a hair care startup, attracted the funding attention from Xponentia Capital with its innovative approach that combines Ayurveda, Allopathy, and Nutrition. The funds will enable Traya to enhance its personalized treatment plans, which are designed to address the root causes of hair loss.
Since its establishment in 2019 by the husband-wife duo Saloni Anand and Altaf Saiyed, Traya has garnered a substantial client base of over 200,000 individuals who have reported positive outcomes from its regimen.
Traya Mission and Vision
Co-founder Saloni Anand expressed gratitude for the funding, emphasizing Traya’s commitment to providing effective solutions for individuals dealing with hair loss. The company’s mission is to empower people to regain control over their hair health and boost their confidence through personalized care.
Investor Support
Traya has received backing from several notable investors in the past. Prior to this latest funding round, the startup raised $2.2 million (Rs 16 crore) in January 2022 from Fireside Ventures, Kae Capital, and Whiteboard Capital.
In November 2020, Traya secured its initial round of funding from Whiteboard Capital, Suhail Sameer, Puneet Kumar, and Kae Capital. The support from investors underscores the confidence in Traya’s unique approach and its ability to deliver tangible results to its customers.
Purpose of Fundraising
While specific plans for allocating the funds were not disclosed, Traya aims to leverage the investment to further enhance its offerings and reach in the market. With a strong customer base exceeding one million individuals already benefiting from its products, Traya is poised for continued growth and success in the health and wellness sector.
Investor Perspective
Rahul Bahri, Director at Xponentia Capital, expressed confidence in Traya’s business model and its potential for growth. He highlighted Traya’s expertise in understanding hair loss and its success in providing holistic solutions through innovative combinations of traditional and modern approaches.
Xponentia investment in Traya aligns with its strategy to support rapidly growing and profitable consumer brands in the digital space.
