India’s first women-first sexual wellness brand, That Sassy Thing, has raised Rs 6 crore in its seed funding round led by Inflection Point Ventures (IPV). The round also saw participation from prominent entrepreneurs such as Bala Sarda of Vahdam Teas, Saurabh Munjal of Lahori Zeera, and Kirti Jangra of Animall Technologies. Additionally, Chandigarh Angels Network (CAN) joined the round, further validating the brand’s potential to disrupt India’s growing sexual wellness space.
That Sassy Thing: Foundation Before Funding
Founded in 2021 by Sachee Malhotra and Himanshu Bhalla, That Sassy Thing aims to remove the stigma around women’s sexual health. Their product line includes full-body massagers, aloe-based lubricants, and intimate washes, all designed to be safe, discreet, and stylish. But their impact goes beyond products—they are one of the first Indian brands to offer free, credible sex education through online masterclasses, creating a bold new space where learning and wellness go hand in hand.
Women-First, Culture-Forward Approach
The brand’s ethos is centered around women’s comfort, confidence, and body literacy. By offering educational content alongside high-quality wellness products, That Sassy Thing is shaping a new narrative that prioritizes inclusivity, wellness, and empowerment. Their digital campaigns have built a strong online community, making them not just a brand—but a cultural movement.
Strong Founders Backing a Bold Vision
Co-founders Sachee and Himanshu bring over 20 years of combined experience in branding, marketing, and consumer product strategy. While Sachee holds a master’s in Brand Communications from Virginia Commonwealth University and has worked with notable D2C brands like Arata and Damensch, Himanshu has led creative mandates for brands like Manforce Condoms and Penguin Books. Their combined expertise helps That Sassy Thing stay ahead in both product design and brand storytelling.
Investor Confidence in a Growing Market
Vinay Bansal, Founder and CEO of Inflection Point Ventures, shared strong support: “That Sassy Thing is flipping the script on how women experience sexual wellness in India. From product design to inclusive education, they’re building a movement. We’re proud to back them.”
The brand has seen 200% YoY growth and served over 50,000 customers across India. Products are available via their website and major quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart. They have also entered offline retail, with select cafés in Delhi NCR stocking their products—reflecting rising acceptance of women-centric wellness.
That Sassy Thing’s “Healing from Sexual Trauma” masterclass recently received the UN Laadli Media & Advertising Award for Gender Sensitivity 2024, marking a major milestone for the brand in driving meaningful conversations and support systems for women.
India’s Largest Women’s Wellness Brand
With the Rs 6 Cr funding, the company plans to scale its team, strengthen branding efforts, and launch new category-defining products that address underrepresented needs like PCOS, vaginal health, and menopause. The Indian sexual wellness market is expected to hit Rs 24,000 crore by 2030, and That Sassy Thing is uniquely positioned to lead this gender-inclusive wellness wave.
As co-founder Sachee said, “We’re not just creating products—we’re rewriting how women see and talk about their bodies. This is just the beginning.”
