Premium travel luggage and accessories brand EUME has raised Rs 25 crore in its Series A funding round. The round is led by marquee investor Ashish Kacholia, with support from existing investors such as Pradeep Rathod of Cello Group and Prithviraj Kothari of Arvog Financial. Kacholia had also invested in EUME’s earlier pre-Series A round of Rs 15 crore in June last year.
EUME plans to use the funds to scale up its retail presence across India, improve its team strength, increase marketing efforts, and support working capital. The startup is taking an aggressive approach to offline expansion by opening three flagship stores within 45 days. These stores will be located at Mall of Asia in Bengaluru, Oberoi Sky City in Mumbai, and Sarath City in Hyderabad. This move will help the brand establish a strong presence in major metro cities.
Investor Shows Confidence
Ashish Kacholia expressed strong belief in EUME’s future potential, saying that the brand has shown originality and precision in its execution. He stated that his continued investment reflects his trust in EUME’s vision and ability to reshape the travel luggage space for a new generation of consumers.
EUME is working on more than doubling its product range, especially in the premium category. With rising incomes in urban India, the demand for high-quality and stylish travel accessories is growing. EUME plans to meet this demand by focusing on design, innovation, and quality while staying true to its premium brand appeal.
Expanding Market Presence
Naina Parekh, founder of EUME, said the brand will continue to innovate with convenience and appeal in mind, paired with bold marketing. Co-founder Pranay Parekh added that while online sales are strong, in-person experiences at physical stores are equally crucial. The brand is already present at select retail outlets and has partnered with companies for gifting, further strengthening its presence in both B2C and B2B markets.
