New Delhi-based direct-to-consumer (D2C) sports nutrition platform, Nutrabay, has successfully raised $5 million in a Series A funding round. The latest investment places the startup at a post-money valuation of approximately $25 million. The funding round was led by RPSG Capital Ventures, with additional participation from Kotak Alternate Asset Managers Limited. Nutrabay plans to use the funds to boost its presence both online and offline, aiming to cater to a broader audience across India.
Expansion Plans Across Retail Channels
Nutrabay’s founder and executive director, Shreyans Jain, has laid out ambitious plans for the company’s growth following this funding. A significant portion of the investment will be used to expand Nutrabay’s omnichannel presence. This means the brand will not only grow its digital footprint but also increase its availability in physical retail locations across the country.
Jain explained that the startup is gearing up to establish a strong presence in various types of retail stores, including modern trade stores, general trade outlets, and specialty stores at a national level. The goal is to make Nutrabay products more accessible to customers, no matter where they shop.
Focus on Digital and Product Innovation
In addition to expanding its physical presence, Nutrabay is also keen on enhancing its digital capabilities. The startup plans to explore new digital channels such as quick commerce platforms, which allow for faster delivery of products. This will be coupled with technological advancements aimed at improving customer engagement, making the online shopping experience smoother and more personalized for its users.
Nutrabay is also set to introduce new product innovations, expanding its offerings to meet the diverse needs of its customers. The funds will support the development of these new products, ensuring that Nutrabay continues to lead in the sports nutrition market.
Overview of Nutrabay’s Product Portfolio
Founded in 2017 by Shreyans Jain, Divay Jain, and Sharad Jain, Nutrabay has grown rapidly to become a leading name in sports nutrition in India. The company operates across three main categories: sports nutrition, vitamins, minerals, and supplements (VMS), and health food and drinks. Nutrabay’s offerings include over 100 different brands, alongside its private label products, which are available on its D2C website, ecommerce platforms, and now in offline retail stores as well.
Leadership’s Vision and Market Impact
Shreyans Jain expressed excitement about the funding, noting that the partnership with RPSG and Kotak PE would be instrumental in driving Nutrabay’s next phase of growth. The company remains committed to offering high-quality products at affordable prices, making sports nutrition accessible to all consumer segments.
Abhishek Goenka, managing partner at RPSG Capital Ventures, also shared his enthusiasm for the partnership. He highlighted RPSG’s strong belief in the health and wellness sector and praised Nutrabay’s growth and dedication to product quality. Goenka expressed confidence in Nutrabay’s vision and looked forward to supporting the company as it continues to disrupt the sports nutrition market in India.
