Two fast-growing Indian startups, Supply6 and PlaySuper, raise early-stage seed funding from investors in their latest rounds. The new capital will help both companies expand operations, strengthen their products, and reach more customers, reflecting rising confidence in India’s startup ecosystem.
Direct-to-consumer nutrition brand Supply6 has successfully raised USD 1.1 million (around Rs 9.1 crore) in its latest seed funding round. The investment was led by Zeropearl VC with contributions from well-known entrepreneurs including Kunal Shah, Ashutosh Valani and Priyank Shah of Renee Cosmetics, and Yogesh Kabra of XYXX.
The company said it will use the fresh capital to expand its product portfolio, conduct clinical studies, launch new product formats, and explore selective scaling opportunities in Gulf Cooperation Council countries and other English-speaking markets.
Focus on Growth
Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 positions itself as a science-backed nutrition brand that aims to fill daily nutrient gaps. Its philosophy is built on six key fundamentals of nutrition — protein, carbohydrates, fats, fibre, vitamins, and minerals.
The startup’s flagship offering, Supply6 360, combines more than 63 nutrients, probiotics, and plant-based superfoods designed to fight hidden deficiencies commonly found in Indian diets. Recently, it also launched Supply6 Salts, a zero-sugar hydration mix aimed at health-conscious consumers.
PlaySuper Secures Investment
Meanwhile, PlaySuper, a gaming commerce platform, has bagged USD 1 million in a seed round led by Singapore-based investor Chimera. Other participants in the round included Audacity VC, IAN Capital Fund, and Dhruv Vohra, Managing Director at Meta APAC Emerging Markets.
The fresh infusion of funds will be channelled into strengthening product development, building new brand partnerships, and expanding operations across India and Southeast Asia.
Innovative Gaming Model
Founded by Shouradeep Chakraborty, Upamanyu Chatterjee, and Abhir Das, PlaySuper integrates real-world rewards directly into mobile games. Its Rewards-as-a-Service model works through a software development kit that allows gaming studios to embed branded rewards seamlessly into gameplay.
Instead of traditional in-game ads or cash incentives, PlaySuper offers gift cards and consumer products as alternatives. This not only improves monetisation for studios but also enhances user engagement and retention without disrupting the player experience.
Promising Early Numbers
PlaySuper revealed that it has already achieved a monthly gross merchandise value of USD 350,000. According to the company, its early partners have witnessed noticeable improvements in both engagement and revenue metrics. This early traction highlights the platform’s potential in solving long-standing challenges in gaming monetisation.
The funding round is expected to accelerate PlaySuper’s journey as it looks to deepen its footprint in the fast-growing gaming ecosystem of India and Southeast Asia.
Early-Stage Funding
The back-to-back funding announcements for Supply6 and PlaySuper signal a strong trend of investor confidence in early-stage startups across diverse sectors. Nutrition and gaming, while distinct industries, are both tapping into massive consumer demand with innovation at their core.
Experts believe that such early-stage investments will not only help these startups scale but also showcase how India’s startup ecosystem is maturing, with newer players finding space alongside established unicorns. For Supply6, it’s about bringing science-based nutrition to households, while for PlaySuper, it’s about reimagining rewards in mobile gaming.
As both companies chart their growth journeys, their success stories reflect a common theme: innovation backed by strategic funding. Supply6 is eyeing global expansion while continuing to focus on Indian consumers’ dietary needs, and PlaySuper is revolutionising mobile gaming monetisation with a fresh rewards-based approach.
