Felicity Games, a Bengaluru-based developer and publisher of casual mobile games, has secured $700K in a pre-seed funding round with participation from prominent investors including DeVC and Visceral Capital.
About Felicity Games
Founded in 2023 by former Swiggy executive Anurag Choudhary, Felicity Games specializes in creating casual mobile games such as Solitaire. In less than a year, the startup has launched over ten game titles, captivating a monthly user base of more than a million across 14 different regions. With this latest funding round, Felicity Games plans to expand its portfolio further and aims to introduce an additional ten games by March 2025.
Revenue Growth Strategy
Felicity Games is targeting a tenfold increase in revenue by the end of 2024. Anurag Choudhary, Founder & CEO of Felicity Games, expressed confidence in the startup’s ability to leverage cost advantages and skill sets to build a substantial casual gaming business from India for a global audience.
Proprietary Framework ‘Pokhran’
To ensure the commercial viability of its games, Felicity Games employs a proprietary framework known as ‘Pokhran’. This framework evaluates each game’s potential success before scaling up, focusing only on the most promising titles. Additionally, the startup collaborates with studios and brands to co-create intellectual properties (IPs), enhancing its game development capabilities.
Strategic Insights from Investors
Divyanshi Chowdhary, a founding member of DeVC, highlighted Felicity’s innovative approach in combining objective commercial testing with unconventional channels to drive growth for new IPs. This strategy not only mitigates risks but also supports indie developers through developer-friendly publishing practices.
Future Outlook
With the backing of this funding round and support from notable investors like Sriharsha Majety, Nandan Reddy, Kunal Shah, Manish Agarwal, and Sameer Pittalwala, Felicity Games aims to consolidate its position in the competitive mobile gaming industry. The startup remains committed to expanding its reach and enhancing user engagement through quality game development and strategic partnerships.
Felicity Games stands poised to capitalize on its recent funding infusion to accelerate game production, strengthen market presence, and drive revenue growth in the dynamic world of casual mobile gaming.
