Global SaaS startup Zinit has officially announced its entry into the Indian market, bringing with it a $2 million investment to strengthen its local presence. Zinit, known for its artificial intelligence-driven procurement solutions, sees India as a strategic destination for its global expansion. The company plans to use this investment to hire local talent, develop strong partnerships, and introduce its smart procurement technology to Indian enterprises. With this move, Zinit aims to modernise India’s outdated procurement systems and create a new benchmark for operational efficiency in the B2B space.
Zinit is introducing an advanced AI-powered B2B procurement platform tailored to the Indian market. The platform is designed to simplify the complex and time-consuming procurement process that still dominates most Indian enterprises. Zinit’s system uses AI-led automation to cut down tendering time by nearly 80 percent. It supports 1-click cross-border tendering and smart supplier matching, which helps businesses make better and quicker purchasing decisions. It also includes real-time translation features, making it suitable for India’s multilingual business environment.
Targeting $500 Billion Procurement Market
Zinit aims to tap into India’s massive $500 billion procurement sector, which is currently burdened by manual processes and outdated systems. Despite India’s growing B2B e-commerce space, expected to reach $200 billion by 2030, a significant portion of procurement remains stuck in legacy methods. Zinit plans to solve this problem by targeting tail spend, which is often ignored but accounts for nearly 30 percent of total procurement value and 80 percent of transactions. By focusing on this overlooked area, Zinit sees a large opportunity to deliver real impact to Indian businesses.
Zinit operates on a success-based pricing model, where businesses only pay if they see results. This approach reduces financial risk for clients and ensures that Zinit remains focused on delivering measurable value. Additionally, Zinit’s platform supports supplier diversity by ensuring that 50 percent of new suppliers win bids. This inclusive model helps small businesses and underrepresented vendors participate in procurement, promoting transparency and fairness in the system.
Vision For Digital Procurement Future
Anton Buzdalin, Co-Founder of Zinit, highlighted the importance of India in the company’s global plans. He stated that the Indian procurement sector is ready for digital transformation, and Zinit is excited to introduce tools that will help businesses save costs, improve efficiency, and include more diverse suppliers. As India pushes toward becoming a global digital leader, Zinit’s entry adds valuable momentum to its procurement innovation journey.
