Raniwala 1881, a luxury jewellery brand from Jaipur, has announced a major move to grow its retail footprint in India. The company has partnered with Francorp, the franchising arm of Franchise India Group, to launch new stores through a franchise model. The 140-year-old brand aims to maintain its legacy of artisanal design while reaching more cities.
To power its growth, Raniwala 1881 will adopt Franchise-Owned, Franchise-Operated (FOFO) and Franchise-Owned, Company-Operated (FOCO) models. This strategy offers jewellery investors and entrepreneurs the opportunity to be part of a royal jewellery legacy. With this expansion, the brand hopes to scale up its reach while continuing to offer the exclusivity and charm of its handcrafted collections.
Raniwala 1881: A Jewellery Legacy
The roots of Raniwala 1881 go back to the 19th century, when Rai Bahadur Champalal of Beawar was honored by the British with the title ‘Rai Bahadur’ and the family name ‘Raniwala’. Since then, the brand has represented fine craftsmanship and timeless design. It is especially popular for its Polki jewellery set in 18-karat gold, making it a go-to name for bridal collections across India.
Today’s jewellery buyers are looking for more than just beautiful pieces—they want authenticity, tradition, and traceable design stories. Post-pandemic, consumer interest in branded and heritage-rich jewellery has grown. Raniwala 1881’s collections, deeply rooted in tradition, align perfectly with this modern buying behaviour. The brand also collaborates with top Indian designers like Sabyasachi Mukherjee, Manish Malhotra, and Rahul Mishra to stay relevant with young luxury buyers.
Francorp To Guide Retail Expansion In Major Cities
Francorp will help Raniwala 1881 expand its presence across high-growth metro areas and key luxury markets. According to Gaurav Marya, Chairman of Franchise India Group, franchising offers a smart path for heritage brands to scale up without losing their core identity. Through FOFO and FOCO models, Raniwala 1881 will offer customers a fresh retail experience without compromising its historic elegance.
The partnership marks a new chapter for the iconic jewellery brand as it blends tradition with a modern retail strategy, aiming to bring its regal collections to more Indian households.
