CRED is an Indian fintech platform that rewards users for timely credit card bill payments. Founded in 2018 by Kunal Shah, CRED has expanded its services to include UPI payments, personal loans, and investment opportunities, aiming to enhance financial responsibility among its members.
CRED’s primary feature is incentivizing timely credit card bill payments. Users earn CRED Coins for each payment, which can be redeemed for discounts, cashback, and exclusive offers from partner brands. This system encourages users to maintain good credit habits while enjoying tangible benefits.
Comprehensive Financial Services
Beyond bill payments, CRED offers a suite of financial services:
- CRED Cash: Provides eligible users with instant personal loans at competitive interest rates, facilitating quick access to funds without extensive paperwork.
- CRED Mint: A peer-to-peer investment platform allowing users to lend money to creditworthy borrowers within the CRED community, offering returns up to 9% annually.
- CRED UPI: Enables seamless UPI transactions, integrating with users’ credit cards for convenient payments.
- CRED Pay: Facilitates online shopping payments through partnered merchants, enhancing the shopping experience with added rewards.
User Experience and Accessibility
CRED’s mobile application, available on Android and iOS, offers a user-friendly interface for managing credit card bills, tracking rewards, and accessing financial services. The app emphasizes security and ease of use, ensuring users can navigate their financial activities confidently.
Recent Developments
In 2025, CRED became the first fintech platform to integrate with India’s central bank digital currency (e-₹), allowing select users to transact using the digital currency through the CRED app.
CRED stands out in India’s fintech landscape by transforming routine credit card bill payments into rewarding experiences. With its expanding range of financial services and commitment to user-centric features, CRED continues to promote financial responsibility and convenience for its members.
