BharatPe, a well-known financial technology company, has launched a new app called Invest BharatPe to make investing easier and more accessible for everyone. This app is available on both the Google Play Store and App Store, providing a secure and user-friendly platform for consumers to explore various investment options.
First Product: Digital Gold
The first investment option available on the Invest BharatPe app is Digital Gold. With Digital Gold, users can buy and sell 24K pure gold easily and securely, starting at just Rs. 100. The goal is to make gold investment affordable and accessible to all, regardless of budget. To celebrate the launch during the festive season, BharatPe is offering an additional 1.1% free gold on every purchase.
This Digital Gold feature is introduced in partnership with Safegold, ensuring that consumers can safely invest without the worries tied to physical gold, like theft or loss. This option is particularly appealing to modern users who value the convenience, security, and flexibility of digital investments.
CEO’s View on Invest BharatPe
Nalin Negi, the CEO of BharatPe, highlighted the importance of launching Invest BharatPe during the festive season, a time when people often plan for their financial future. He explained, “The festive season represents new beginnings, making it the perfect time for individuals to start their investment journey. Our goal with Invest BharatPe is to empower people by offering a simple, secure, and accessible way to invest.”
Negi added that BharatPe aims to promote financial inclusion, especially for those underserved by traditional banking. By making investment options easy and affordable, Invest BharatPe helps more people take control of their finances and plan for their future.
What’s Next for Invest BharatPe?
In addition to Digital Gold, BharatPe plans to introduce more investment options on the Invest BharatPe app in the coming weeks. The app aims to offer a range of trusted and regulated financial products, making it a comprehensive solution for people looking to secure their financial future.
Negi shared, “We are working to expand the platform with more investment options, allowing consumers to choose the right investment product that suits their needs. Our goal is to build a one-stop platform for investment, supporting people on their journey towards financial security.”
