Hyderabad-based tech company Ikonz has introduced a revolutionary step in digital experiences by launching an AI digital avatar of Sourav Ganguly. Known fondly as ‘Dada’, the former Indian cricket captain now steps into the future of technology through Holographic Extended Reality (HXR), allowing his personality and influence to reach wider audiences across industries.
Sourav Ganguly: AI Digital Avatar
Ikonz has obtained exclusive global rights to Sourav Ganguly’s voice, facial likeness, and mannerisms, enabling them to create a life-like digital version of the cricket legend. With the help of advanced technologies like motion capture, neural synthesis, and artificial intelligence, Ganguly’s avatar will now be able to speak, move, and interact just as he does in real life.
Ikonz CEO Abinav Varma Kalidindi said the avatar represents Ganguly’s bold and innovative spirit, making him a perfect symbol for the future of digital experiences. Kalidindi mentioned that their team worked hard to make the avatar authentic, capturing the energy and style that cricket fans have loved for decades.
Ganguly Excited About His AI Transformation
Sourav Ganguly shared his enthusiasm about this digital transformation, stating that it opens doors to new ways of interacting with fans and audiences. He praised Ikonz for their dedication to preserving the authenticity of his personal brand and expressed full trust in the collaboration.
The avatar will not only be used in the sports world but will also be featured in multiple industries such as education, entertainment, podcasts, virtual training, metaverse experiences, and digital brand endorsements. Whether it’s guiding young cricketers, teaching students, or promoting products, the AI avatar can adapt to many digital formats and platforms.
Ikonz to Manage Digital Rights for Brands
Ikonz also confirmed that any brand or organisation wanting to use Ganguly’s digital avatar must go through them, ensuring that his identity and digital image are protected. This centralized approach ensures that every usage remains respectful and aligns with Ganguly’s values.
Ikonz has previously worked with Bollywood superstar Amitabh Bachchan and has the backing of Village Global, a venture capital firm supported by icons like Bill Gates, Jeff Bezos, and Mark Zuckerberg. With such powerful partnerships, Ikonz is quickly becoming a leader in digital intellectual property management.
The AI avatar of Sourav Ganguly marks the beginning of a new chapter in how we see and interact with legends beyond traditional media. With technology like HXR, the line between real and virtual continues to blur, making icons like ‘Dada’ timeless and more accessible than ever.
