Bengaluru-based foodtech company Swiggy has launched a new tool called the Market Intelligence Dashboard to help its restaurant partners improve their business strategies and operational efficiency. This tool is available to all partner restaurants, regardless of their size or type of cuisine, and is designed to provide them with critical data to navigate the competitive food delivery industry effectively.
Swiggy Market Intelligence Dashboard
The Market Intelligence Dashboard features an Overview Tab that offers a comprehensive view of a restaurant’s performance compared to the overall market. This Swiggy tab includes key metrics such as business operations, customer engagement, and spending. It not only provides an overall performance score but also breaks down the scores in each area, allowing restaurant partners to see how they compare to market standards.
“The Market Intelligence Dashboard is a powerful tool for our restaurant partners,” said Deepak Maloo, AVP – Supply at Swiggy. “It helps partners benchmark their performance against the best in the industry, identify areas for improvement, and make informed business decisions.”
Business and Operational Metrics
The dashboard includes specific tabs for Business Metrics and Operational Metrics. The Business Metrics Tab focuses on essential business indicators like order growth and average order value, comparing these against industry best practices. This helps restaurants identify areas where they can grow and improve.
The Operational Metrics Tab evaluates operational efficiency through metrics such as order cancellations, availability, and customer complaints. This ensures that restaurants can maintain high standards of service consistently.
Funnel and Spend Metrics
Another important feature is the Funnel Metrics Tab, which analyzes customer behavior and conversion rates. This provides insights into how customers interact with the restaurant’s menu and services, helping to optimize menu offerings and improve customer satisfaction.
The Spend Metrics Tab tracks marketing investments on Swiggy, including ads and discounts. This allows restaurants to measure the effectiveness of their marketing efforts and optimize their marketing spend.
Accessible and Self-Serve Format
The Market Intelligence Dashboard is designed to be accessible in a self-serve format, ensuring that restaurants of all sizes can use this tool to enhance their competitive edge. Swiggy’s focus on providing actionable insights aims to support restaurant partners in making data-driven decisions to improve their operations and profitability.
Swiggy Future Market Plans
The launch of market intelligence dashboard comes as Swiggy prepares for its IPO, with plans to raise $1.25 billion. Swiggy is also continuing to scale up its quick commerce platform, Instamart. Recent reports suggest that e-commerce giant Amazon is in talks with Swiggy for a stake acquisition in its quick commerce business, Swiggy Instamart.
Swiggy’s new Market Intelligence Dashboard is a valuable tool for restaurant partners, providing them with critical insights to improve their business strategies and operational efficiency. By making data-driven decisions, restaurants can enhance their performance, increase profitability, and stay competitive in the food delivery industry.
