Indian ecommerce enablement platform Shiprocket has introduced a groundbreaking new tool—Engage 360, a data-powered omnichannel marketing automation platform. This innovative solution aims to help more than 1.5 lakh merchants across India by equipping them with advanced marketing automation tools, boosting their business growth, customer loyalty, and optimizing their marketing efforts.
Merchants with Data and Automation
Shiprocket’s Engage 360 promises to revolutionize how merchants approach marketing in the ecommerce space. The platform is designed to provide personalized marketing solutions based on user data, helping merchants drive growth more effectively while also optimizing their marketing spend. With these capabilities, Engage 360 aligns with Shiprocket’s mission to empower MSMEs by providing them with the right technology stack to scale their businesses.
Key Features of Engage 360
Engage 360 is loaded with innovative features, making it a comprehensive solution for ecommerce merchants:
- Anonymous User Identification: This feature allows businesses to tailor their marketing campaigns without compromising user privacy, ensuring personalized engagement without sacrificing security.
- AI-Powered Smart Segments: By analyzing customer behavior, these smart segments enable precise targeting, ensuring that the right message reaches the right audience.
- RTO Prediction: This feature is designed to optimize delivery strategies and reduce return-to-origin (RTO) costs, which can be a significant burden on ecommerce merchants. For example, the RTO suite, powered by WhatsApp, can lower RTO rates by as much as 40%.
Merchants using the Engage 360 platform have reported impressive results, with some achieving a 10x return on investment due to the optimized marketing and operational strategies the platform provides.
Engage 360 offers omnichannel marketing capabilities, allowing businesses to engage with their customers on their preferred communication channels, including WhatsApp, SMS, Email, and RCS. By delivering consistent and seamless customer experiences across multiple platforms, merchants can enhance engagement and customer satisfaction.
Vision for the Future of Ecommerce
Shiprocket’s MD & CEO, Saahil Goel, expressed his excitement about Engage 360 and its impact on the future of ecommerce. He emphasized the importance of data-driven marketing in helping merchants thrive in the digital landscape. Goel said, “With the launch of Shiprocket Engage 360, we are taking a giant leap forward in enabling ecommerce merchants to not only survive but thrive in the digital age by delivering personalized customer experiences at scale by harnessing the power of data-driven marketing.”
With India’s ecommerce industry expected to reach $300 billion by 2030, marketing automation will play a crucial role in driving this growth. Shiprocket’s innovative solution, Engage 360, combines advanced data analytics with a comprehensive suite of marketing tools, empowering merchants to compete and grow in the fast-paced ecommerce environment.
Future of Ecommerce Marketing
Praful Poddar, Chief Product Officer at Shiprocket, further highlighted the significance of Engage 360, stating, “With Shiprocket Engage 360, we are redefining the future of ecommerce marketing. By harnessing the power of data and automation, we are empowering merchants to make informed decisions, deliver personalized experiences, and ultimately achieve greater success.”
Poddar added that in today’s digital landscape, “Data is the new oil, and Shiprocket Engage 360 is the refinery that turns that data into tangible business growth.”
The launch of Shiprocket Engage 360 marks a significant step forward for ecommerce merchants in India. With its data-powered marketing automation capabilities, this platform promises to help businesses grow, improve customer loyalty, and optimize their marketing strategies, ultimately leading to greater success in the ever-expanding ecommerce industry.
